Advanced Economics (Second Edition:The M. & E. Handbook Series)

Business & Money

Thirkettle, G L

Economics

Macdonald & Evans

Business Statistics and Statistical Method

Harold J. Wheldon

Business systems (The M. & E. handbook series)

Ronald Gordon Anderson

Management & Leadership

A dictionary of economics and commerce,

Reference

Hanson, John Lloyd

Foreign Language Study & Reference

Movement and Drama in Therapy: The Therapeutic Use of Movement, Drama and Music

Wethered, Audrey G.

Data processing and management information systems (M. & E. handbook series)

Anderson, Ronald Gordon

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.  The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting.  Case studies are used to bring the subject into the real world.

Advertising (The M & E handbook series)

Frank Jefkins

Elements of Insurance (The M & E Handbook Series)

Games teaching: A new approach for the primary school

Elizabeth Mauldon

A geography of manufacturing ("Aspect" geographies)

Jarrett, Harold Reginald

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Books by Macdonald & Evans