Latinos are on the way to being one-third of the U.S. population by 2050. They're changing the country's talent, marketplace, and political landscapes in unprecedented ways. So why is it that there are so few Latino executives and senior leaders?
It's what authors Dr. Robert Rodriguez and Andrés Tomás Tapia call the "4% Shame"—the low percentage of Latino corporate executives today. Autentico: The Definitive Guide to Latino Career Success digs deep to understand the external forces of conscious and unconscious biases, and the internal forces that create tensions for many Latinos about whether to assimilate, opt out, or double down on their cultural identities in their quest to get ahead.
Insights have been gleaned from in-depth interviews with twenty highly successful Latino and Latina Boomer executives as well as from focus groups with dozens of GenX and Millennial Latinx leaders. They're synthesized and interpreted through the lenses of the authors' two very different personal experiences as Latino leaders in corporate America.

Auténtico: The Definitive Guide to Latino Career Success

Business & Money

Rodríguez, Dr. Robert

Tapia, Andrés Tomás

Business Culture

Latinx Institute Press

Los latinos están encaminados a ser un tercio de la población de Estados Unidos para el 2050. Están cambiando el talento, el mercado y los paisajes políticos del país de maneras sin precedentes. Entonces, ¿por qué hay tan pocos ejecutivos y líderes latinos? Es lo que los autores, el Dr. Robert Rodríguez y Andrés Tomás Tapia, llaman "la vergüenza del 4%": el bajo porcentaje de ejecutivos corporativos latinos en la actualidad. Autentico: La guía definitiva para el éxito profesional de los latinos profundiza para comprender las fuerzas externas de los prejuicios conscientes e inconscientes, y las fuerzas internas que crean tensiones para muchos latinos sobre si asimilarse, enajenarse o aferrarse a sus identidades culturales en su camino hacia el éxito. Obtuvimos entendimiento a través de entrevistas detalladas con veinte ejecutivos latinos "boomers" muy exitosos, además de grupos focales con docenas de líderes de la generación X y millennials latinxs. Estas se sintetizan e interpretan a través de los lentes de las dos experiencias personales, y muy diferentes, de los autores como líderes latinos en el mundo corporativo estadounidense. El libro también tiene implicaciones para los latinoamericanos que desean crecer dentro de las multinacionales estadounidenses con sedes alrededor del mundo.

Auténtico: La guía definitiva para el éxito profesional de los latinos (Spanish Edition)

Job Hunting & Careers

It's time for your own Latino Executive Manifesto. Our book, Auténtico: The Definitive Guide to Latino Career Success, has jump-started the discussion about what it takes to become a transformational Latino leader. It took a deep dive into the life histories of twenty successful Latino executives, and yielding a series of insights into how to go about increasing and nurturing Latino talent for success in corporate America. Auténtico struck a nerve in the Latino community and beyond. People are talking—and acting. Now comes the workbook, Be Auténtico. It's designed to be a hands-on method to help you create a personal Auténtico Manifesto. The exercises inside map to the insights found in each of the chapters of Auténtico, linking the content to your own experiences and reality. They enable personal discovery that starts with defining how you identify as a Latino, and continue through how to best focus your professional goals. The end of the process yields your own personal manifesto which will serve as your individual development plan. With this in hand, you'll have a clear roadmap for your journey to career success. Be Auténtico also includes compelling statistics about the Latino presence in the US, inspirational quotes by successful Latinx executives and anecdotes from people like you. Now, let's get to work!

Be Auténtico: Your Journey to Latino Career Success

Gomez, Angel

Education & Reference

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