eCommerce Delivery

Business & Money

Management & Leadership

Kernu Publishing

From generating traffic to getting the customers’ first purchase and then turning them into advocates, Customer Manipulation is the bible for putting the customer at the heart of your business. In Customer Manipulation, Chloë Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales. What you’ll learn in Customer Manipulation:  Why it’s essential to embrace manipulation in marketing Why unethical manipulation will kill your business How to work out which part of the business needs your attention What website, marketing, customer service or product optimisation you need to do next Lots of simple ways to increase your conversation rate  And 100s of ways to get more people to buy! Who this book is for:  Business owners and managers Marketers Entrepreneurs Startups Anyone who wants more customers  Additional resources included in Customer Manipulation to help you get more customers:  Business performance evaluation spreadsheet Extended profiles of key case study businesses Lists of successful companies whose approach you can model Accompanying Customer Manipulation workbook A checklist for each Stage of the model

Customer Manipulation: How to Influence Your Customers to Buy More and Why an Ethical Approach Will Always Win

Computers & Technology

Chloe Thomas

Business Technology

From generating traffic to getting the customers’ first purchase and then turning them into advocates, Customer Persuasion is the bible for putting the customer at the heart of your business.  In Customer Persuasion, Chloë Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales.  What you’ll learn in Customer Persuasion:    Why it’s essential to embrace persuasion in marketing  Why unethical persuasion will kill your business  How to work out which part of the business needs your attention  What website, marketing, customer service or product optimisation you need to do next  Lots of simple ways to increase your conversation rate    And 100s of ways to get more people to buy!  Who this book is for:    Business owners and managers  Marketers  Entrepreneurs  Startups  Anyone who wants more customers    Additional resources included in Customer Persuasion to help you get more customers:    Business performance evaluation spreadsheet  Extended profiles of key case study businesses  Lists of successful companies whose approach you can model  Accompanying Customer Persuasion workbook  A checklist for each Stage of the model    Originally published as "Customer Manipulation"

Customer Persuasion: How to Influence your Customers to Buy More and why an Ethical Approach will Always Win

Thomas, Miss Chloe

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Books by Kernu Publishing