Whether you’re a wholesaler looking to start selling to your customers online, a manufacturer wanting to increase the orders coming through your website, or an online retailer looking to branch out into B2B sales – this book will take you through the key stages to making B2B eCommerce a success for your business.It will take you through the four Stages to success:Should You Add eCommerce to Your Business?Getting Everyone and Everything ReadyMaking the Website a RealityMaking B2B eCommerce a Success: Site Launch and Ongoing MarketingPlus lots of case studies and 2 bonus chapters covering what successful websites need and if B2C eCommerce is for you.Support materials and workbooks available free online.This is the fifth eCommerce book from author Chloë Thomas. International Speaker, Podcast Host, Bestselling Author and eCommerce Advisor – Chloë has been working in eCommerce since 2003, always focused on how to increase orders cost effectively. In this book she turns her attention to the B2B eCommerce sector.Reviews:"Embarking on your eCommerce journey as any type of business can be incredibly daunting. But B2B eCommerce MasterPlan clearly and thoroughly lays out everything you need to know to get started adding this important new revenue stream to your business."Neil Cocker - CEO, Ramp, ramptshirts.com"If you're selling goods B2B and you're not doing it online, you should be and Chloe's most recent book explains why. This book contains all the information you need to make informed decisions and be confident you're heading in the right direction."Steve Nixon, Dayex, Ecommerce Manager, dayex.co.uk"The book is structured in such a way it becomes the blueprint to building a B2B website the correct way and walks you through all the successes and pitfalls you will face on your journey. It will definitely save you time, money, and loads of stress. Chloe is an excellent author and eCommerce Guru and this book is testimony to her ongoing success."Rob Boyle, Digital Marketing Manager, qualtexuk.com"As a 10 year veteran of B2B ecommerce with multiple online stores, this book made me chuckle with the honesty and the real-life advice."In fact, some of (what I thought were) my own personal trade secrets are now listed in the book for everyone to know. It took me years to figure those out. Please don't let my competitors read it."This book is a godsend as it covers all ends of the process without any fluff. If you don't have a successful B2B online presence, you MUST have Chloe's book."Jon Butt, Managing Director, FireProtectionOnline.co.uk"Those that are in B2B businesses know that B2B eCommerce truly is different than B2C eCommerce. In B2B, we have complex customers, complex products, and we have complex systems. This book does a fantastic job of detailing the reasons and tactics behind building and operating a B2B eCommerce site. I was incredibly impressed by the depth and case studies."Justin King, founder, eCommerceandB2B.com, Senior Partner at B2X Partners"As someone who has had a B2B ecommerce website for many years is and is now on version four I know how full of expensive pitfalls the process can be. Chloe has written an invaluable guide to these pitfalls and how to avoid them. Do not even begin the process without reading this book."Kate Turner, Founder, Partypacks.co.uk

B2B eCommerce MasterPlan: How to Make Wholesale eCommerce A Key Part of Your Business to Business Sales Growth

Business & Money

Thomas, Miss Chloe

Management & Leadership

Kernu

Do you struggle to work out where to spend your marketing budget to grow sales? Are you always getting distracted by the latest 'must-have' marketing tool? Have you struggled to work out how to improve your marketing? This easy-to-read and hype-free book will help you to understand what marketing you should be doing, and how to optimise your marketing for sales growth. Written to help time-poor eCommerce marketers and business owners, this book will become the marketing handbook that sits on your desk ready to help you solve each future marketing challenge. As well as walking you through each of the essential eCommerce marketing methods it includes tips that will improve your marketing in every channel. But this isn't just a list of ideas, at the heart of the book is the Customer MasterPlan Model. An easy to use, powerful system you can use to make the marketing decisions every time in your business. eCommerce Marketing: How to get Traffic that BUYS to Your Website is the only eCommerce traffic book you need. Including: <ul> <li>10 specific eCommerce marketing methods explained</li> <li>Complete guide to the Customer MasterPlan Model - your new decision making tool</li> <li>7 Marketing Maxims - ways you can quickly improve the performance of any marketing you're doing</li> <li>How to improve BOTH customer acquisition AND customer retention </li> </ul> Follow the advice in this book to create the marketing activity that will supercharge your sales growth. Already helping businesses around the world to grow their sales: "Everyone in your business should read this book, whether they are in marketing or not. Why? Because it removes all the smoke and mirrors around marketing for eCommerce, channel by channel, but still delivers for your marketing team on detail and how to plan for success. Chlo&#65533;'s candid, straight-talking style makes it feel like she's explaining it over a cup of tea and the content delivers in spades on practical, tangible and achievable actions that you can put into practice in your business right now" Nicola Fox, Head of CRM, MissGuided "As someone who built and runs an 8-figure (and growing) eCommerce business, I'm often asked for advice about how to do what we've done. Happily, I can now hand them Chlo&#65533;'s book instead of trying -- unsuccessfully, usually -- to lay out the framework and the requirements for eCommerce success. Comprehensive and practical, eCommerce Marketing is a book you should read over and over and, more importantly, put its lessons into action." Steven Sashen, CEO and co-founder, XeroShoes.com Chlo&#65533; is the author of multiple best selling books and the host of the popular eCommerce MasterPlan Podcast. Through her books, podcasts, training videos and keynote speaker appearances Chlo&#65533; has helped 1,000s of eCommerce businesses all over the world solve their marketing problems.

eCommerce Marketing: How to Get Traffic That BUYS to your Website

Thomas, Chloe

Economics

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