Licensee Survival Guide.

Revoyr, Jack

Reference

Kent Pr

A Primer on Licensing is the only book you'll need to get your licensing program off to a fast, definitive start. This fact-filled book will lead you step-by-step through trademarks and service marks; program goals, objectives and management; collection of royalties and record-keeping; negotiating the licensing agreement; enforcement of your rights; creating and implementing effective marketing plans; and expanding your efforts into the international arena. Included also are a Standard Licensing Agreement, a sample Cease and Desist notice, and 12 other specific documents. Whether you're licensing your corporate logo, celebrity identities, copyrights, or trademarks, A Primer on Licensing is the authoritative source for information.

A Primer on Licensing

Business & Money

Discusses such topics as copyright ownership, notices, transfers, duration, infringement, termination of grants, exclusive rights, and more

A Copyright Guide for Authors

Lee, Robert E.

Intellectual Property

Discusses such topics as copyright ownership, notices, transfers, duration, infringement, termination of grants, exclusive rights, and more

Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.

The Method, Meditations, and Selections from the Principles of Descartes

Literature & Fiction

Veitch, John

Dramas & Plays

Women in American History

Biographies & Memoirs

Humphrey, Grace

Community & Culture

An Introduction to the Study of Chemistry

Remsen, Ira

Science & Math

Washington Square

JAMES,HENRY

Classics

Chateau and Country Life in France

History

Waddington, Mary Alsop King

Europe

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Books by Kent Pr