Written by a well-respected expert on digital marketing, Public Sector Marketing Pro is the definitive guide for government and public sector agencies, politicians, political parties and NGOs on how to successfully reach and engage with the public in the Digital Age. This crash course in digital public engagement for immediate results will teach you how to: - Transform your traditional marketing or PR department into an agile digital war room - Influence public opinion using social media - Respond to the public in real time on social media—even if you’re understaffed - Effectively respond to crises on social media - Leverage social media to meet your organisation’s larger objectives Public Sector Marketing Pro is your ultimate training manual to becoming a skilled leader in your field and online.

Public Sector Marketing Pro: The Definitive Guide to Digital Marketing and Social Media for Government and Public Sector

Business & Money

Sweeney, Joanne

Marketing & Sales

JS Press

Do you need to transform your communications department into a specialist digital and social media team? The newly revised Public Sector Marketing Pro is the definitive guide for government and public sector agencies, politicians, political parties and NGOs on how to successfully reach and engage with the public in the Digital Age. With over 20 years' experience in journalism, digital marketing, and communications, Joanne Sweeney highlights how communication has changed in our post-pandemic world. New and updated chapters include case studies from public health officials on how they modified their tactics as the public demanded more information quicker than ever before. This crash course in digital public engagement will teach you how to:\n- Transform outdated communications strategy into agile digital plans 
- Respond to the public in real time on social media-even if you're understaffed 
- Effectively respond to crises online 
- Leverage digital communications to meet your organisation's larger objectives 
- Understand and adapt to the changes that occurred during the pandemic\nPublic Sector Marketing Pro is your ultimate training manual to becoming a skilled leader in your field and online.

Public Sector Marketing Pro: The Definitive Guide to Digital Marketing and Social Media for Government and Public Sector - Revised for a Post Pandemic World

Joanne Sweeney

Impact to Influence: Pathway Portraits of Risk-Takers, Rule-Breakers, and Changemakers

Education & Teaching

Stefanowicz, Jed

Schools & Teaching

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Books by JS Press