"One hour with this book will make you an expert on business in China." - Dick Gephardt, Majority-Minority Leader, U.S. House of Representatives, 1989-2002
“Without question, the best 60 minutes you will spend on China.” - Jonathan Anderson, Emerging Markets Advisors 
This is the China book for everyone - whether an expert or novice. It can be read in an hour and gives you most of what you need to know about China business today - and its increasing impact on the rest of the world.
This small "speed-read" book is the distilled knowledge of two Peking University business professors with over 30 years of experience on the ground in China and the emerging markets. According to authors Jeffrey Towson and Jonathan Woetzel, "if we had the undivided attention of someone from Ohio, Brighton or Lima for just one hour, this little book is what we would say."
Author Jonathan Woetzel is a senior partner of McKinsey &amp; Company. He opened McKinsey's Shanghai location in 1995 and has been resident since then. He currently the global leader of its Cities Special Initiative and the Asia-based Director of the McKinsey Global Institute. He has led many of the Firm’s most significant projects in China including the first major international listing of a Chinese company and the development of the economic plans for the cities of Shanghai, Wuhan, Shenzhen, Xian and Harbin among others. He co-chairs the Urban China Initiative along with Tsinghua University and Columbia University to catalyze the next stage of China’s urbanization.
Author Jeffrey Towson is a private equity investor, professor and best-selling author. His area of expertise is developing economy investing and cross-border strategies – primarily US-China deals in healthcare and consumer products. He was previously Head of Direct Investments for Middle East North Africa and Asia Pacific for Prince Alwaleed, nicknamed by Time magazine the “Arabian Warren Buffett” and arguably the world’s first private global investor.

The One Hour China Book: Two Peking University Professors Explain All of China Business in Six Short Stories

Business & Money

Towson, Jeffrey

Woetzel, Jonathan

International

Jeffrey Towson

Following their best-selling One Hour China Book, Peking University Professors Jonathan Woetzel and Jeffrey Towson are back to explain the rise of Chinese consumers. In this one hour "speed read", the authors argue: 1) China is now the world’s most complicated consumer market. The complexity of Chinese consumers is increasing exponentially with wealth. 2) The importance of China’s rising consumers is matched only by the brutality of the fight for them. The competition is brutal and there are far more corpses than winners. 3) The State still ultimately creates most of the winners. The authors explain all this through five short stories. They detail the successes and failures of Carlsberg, KFC, Christie’s, the NBA and others in hyper-competition consumer China. Ultimately, this book is about how Chinese consumers are finally becoming wealthy and how Western companies are finally learning to live with communism. A few key conclusions from the book: - Young Chinese are the big-spending, emotional Chinese consumers the entire world has been waiting for. - State-Owned Enterprises can compete and win in purely commercial industries. - Food scandals are good in the long-term for KFC and McDonalds. - Elderly Chinese are not the attractive demographic everyone thinks they are. - The NBA China doesn’t need another Yao Ming. - You can win big if you get to Chinese consumers AND the government. State capitalism can be exceptionally profitable. - Western China, the country’s big backyard, is the last great battleground for multinationals. And Carlsberg beer is the first clear winner. - Almost any Chinese consumer can act affluent some of the time. Something that is particularly confusing for Christie’s and Sotheby’s. - One consumer demographic everyone should care about is China’s working moms.

The One Hour China Consumer Book: Five Short Stories That Explain the Brutal Fight for One Billion Consumers

Following the success of their best-selling One Hour China Books, Peking University Professors Jonathan Woetzel and Jeffrey Towson are back with a collection of essays on China business – and to detail four things everyone is getting wrong about China. In this one hour "speed read", the authors present +30 essays that make four main contrarian points: 1) China needs smarter, not faster growth. 2) Yes, Chinese consumers are rising. But they are changing even faster. And they are disrupting everything. 3) China can innovate big time. 4) At home and abroad, Chinese companies can beat you fair and square. Author Jonathan Woetzel is a senior partner of McKinsey &amp; Company. He opened McKinsey's Shanghai location in 1995 and has been resident since then. He currently the global leader of its Cities Special Initiative and the Asia-based Director of the McKinsey Global Institute. He has led many of the Firm’s most significant projects in China including the first major international listing of a Chinese company and the development of the economic plans for the cities of Shanghai, Wuhan, Shenzhen, Xian and Harbin among others. He co-chairs the Urban China Initiative. Author Jeffrey Towson is a private equity investor and advisor, professor and best-selling author. His writing and speaking are on how rising Chinese consumers (and companies) are disrupting global markets. (#consumerchina). He was previously Head of Direct Investments for Middle East North Africa and Asia Pacific for Prince Alwaleed, nicknamed by Time magazine the “Arabian Warren Buffett”.

The One Hour China Contrarian Book: Four Things Everyone Is Getting Wrong About China Business

See the best price to sell, buy or rent books by the Jeffrey Towson publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Jeffrey Towson

See the best price to sell, buy or rent books by the Jeffrey Towson publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The One Hour China Book: Two Peking University Professors Explain All of China Business in Six Short Stories

The One Hour China Consumer Book: Five Short Stories That Explain the Brutal Fight for One Billion Consumers

The One Hour China Contrarian Book: Four Things Everyone Is Getting Wrong About China Business