Written by the country's foremost legal authority on sponsorship, this one-of-a-kind resource is indispensable to anyone in sponsorship: sponsors, sponsees and industry suppliers, as well as their agencies and attorneys. You'll refer to the IEG Legal Guide every time you sit down at the negotiating table, meet with legal representatives or agents, and prepare or consider signing a contract.

Ieg Legal Guide to Sponsorship

Mary Hutchings Reed

Ieg Inc

Official 1990 Directory of Festivals, Sports and Special Events Directory (IEG SPONSORSHIP SOURCEBOOK)

Arts & Photography

Unknown, Author

Performing Arts

Ieg Directory of Sponsorship Marketing, 1994

Reference

Ieg Sr Briefing: Typing to Sales: Examples of How Local and National Sponsors Use Sports, Arts, Events, Entertainment and Causes to Spur Sales

Business & Money

Education & Reference

Ieg Sr Briefing: Managing Sponsorship: Staffing and Runnings Successful Sponsorship Departments

IEG Sponsorship Sourcebook 1998: The Comprehensive Guide to Sponsors, Properties, Agencies and Suppliers (Spiral Bound)

Ieg Sr Briefing: Sponsorship Issues: Recent Center Fold Articles from Ieg Sponsorship Report

Ieg Sr Briefing: Media Sponsorship: Structuring Deals With Print and Broadcast Sponsors

IEG Sponsorship Sourcebook 1999: The Comprehensive Guide to Sponsors, Properties, Agencies and Suppliers (Spiral Bound)

The 2000 IEG SPONSORSHIP SOURCEBOOK is an information resource that will help you increase your return from sponsorship by eliminating guesswork, comparing all your sponsorship options, discovering what your competition is doing, and acting quickly on qualified leads. From the most active sponsors to the hottest sponsorship opportunities, the 2000 IEG SPONSORSHIP SOURCEBOOK contains the critical data you need to make smart sponsorship connections. Created by the publishers of IEG SPONSORSHIP REPORT, it offers you inside information on sponsors of sports, arts, causes and events in a quick-reference, easy-to-use format. TAP NEW SPONSORSHIP REVENUE FOR YOUR PROPERTY. Have a target sponsor in mind? Use the 2000 IEG Sponsorship Sourcebook to find out where it's spending sponsorship dollars. Discover which sponsors are most active with similar types of properties. Or see who's sponsoring other events and organizations in your market. From pro sports to performing arts, from chili cook-offs to children's charities, you'll see who sponsors them in the 2000 IEG Sponsorship Sourcebook. Connect directly with The Top 300 sponsoring companies. The 2000 IEG Sponsorship Sourcebook delivers the names, titles, addresses, phone numbers and fax numbers of each company's key decision-makers at the 300 biggest sponsors. In addition, you'll discover what more than 4,000 other companies sponsor, enabling you to quickly determine where your best prospects are. With 9,000 cross-references, the 2000 IEG Sponsorship Sourcebook helps you identify potential sponsors by revealing who sponsors events similar to yours. Sponsorship Opportunity listings include event name, category, date, contact name, address, phone and fax numbers, attendance, budget and cash, media and in-kind sponsors. OBTAIN VALUABLE INFORMATION ON PROPERTIES AND WHAT YOUR COMPETITION SPONSORS. There are so many ways to spend sponsorship dollars: Sports. Music and entertainment. Festivals, fairs and annual events. Causes. Arts and cultural ties. Museums, parks and attractions. Municipalities, universities and touring attractions. The 2000 IEG Sponsorship Sourcebook helps you evaluate them all with comprehensive listings including dates, locations, contact names, phone and fax numbers, attendance figures, budgets and current sponsors. Check the properties you're considering to see who already sponsors them, who offers media ties, whose attendance and budget meet your objectives. In addition, use the 2000 IEG Sponsorship Sourcebook to see what your competition is sponsoring. LOCATE THE AGENCIES WITH THE SPECIALTIES AND SERVICES RIGHT FOR YOU. Quickly identify the professionals who can make it happen-sponsorship sales, client entertainment, TV packaging, advertising, sponsorship selection, program exploitation, research and evaluation. The 2000 IEG Sponsorship Sourcebook lists agencies that can execute your programs around the world or on a local level. And, you'll find experts that specialize in everything from motor sports to music festivals. Agencies are listed by category to help you find the most appropriate counsel. IDENTIFY SUPPLIERS THAT CAN MAKE EVENTS HAPPEN AND SPONSORSHIP MORE EFFECTIVE. The 2000 IEG Sponsorship Sourcebook includes the Industry Yellow Pages to help you quickly find the suppliers that are critical to the success of your events. Why waste time scouring local telephone directories when you can find hundreds of experienced, sponsorship-industry suppliers all in one place? Whether you want to add flash with mobile video screens, need a research firm to monitor attitude shifts toward your brand, or seek specialists in merchandising and licensing, we've got them-indexed conveniently by category. FIND IT ALL AT A GLANCE. The valuable information in 2000 IEG Sponsorship Sourcebook is designed for your ease of use. The spiral binding allows the book to lay flat on your desk. Seven tabbed indexes let you turn to the appropriate section in a hurry. Each sponsorship opportunity listing is coded for easy identification of budget, attendance and sponsors. The Most Active Sponsors section shows you everything a company is sponsoring at a glance, and every listing includes names and phone numbers-enabling you to connect quickly with new sponsorship contacts.

IEG Sponsorship Sourcebook 2000: The Comprehensive Guide to Sponsors, Properties, Agencies and Suppliers

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