From the author of Ask comes a detailed, three-tiered, step-by-step process for choosing the right market to serve in order to succeed with your new start-up business. Starting a business is hard. Most people fail, but it doesn't have to be that way. Of the millions of people who start their own small businesses, about 20 percent fail in their first year and 50 percent fail in their fifth year. While many factors can affect a business's success, one central issue can doom it from the get-go- asking what instead of who. It may be instinctive to ask "What should I sell?" or "What should I build?" when, instead, you should be asking who. As in, who should I serve? The who is the foundation upon which all other things can solidly be built. In his #1 national best-seller Ask, Ryan Levesque, founder and CEO of The ASK Method Company, shared the method he used to successfully enter 23 different markets online. But he didn't reveal how he chose those markets in the first place. In Choose, Levesque demystifies that secret process, taking you through his three-tiered method to brainstorm, test, and choose the right market so you can find the right who that needs to be served and ultimately decide what business to start. You will learn to evaluate your business idea in an iterative traffic-light framework of red (no), yellow (caution), and green (yes) and use worksheets, checklists, tests, and other bonus materials to support you through your entrepreneurial journey. Levesque will transform your approach to choosing your market and starting your business, taking you from feeling overwhelm and uncertainty to exuding clarity and confidence.

Choose: The Single Most Important Decision Before Starting Your Business

Business & Money

Levesque, Ryan

Management & Leadership

Hay House Business

In today’s work environment, the lines between our professional and personal lives are blurred more than ever before. Whatever is happening to us outside of our workplace—whether stressful, painful, or joyful—follows us into work as well. We may think we have to keep these realities under wraps and act as if we "have it all together." But as Mike Robbins explains, we can work better, lead better, and be more engaged and fulfilled if—instead of trying to hide who we are—we show up fully and authentically.Mike, a sought-after motivational speaker and business consultant, has spent more than 15 years researching, writing, and speaking about essential human experiences and high performance in the workplace. His clients have ranged from Google to Citibank, from the U.S. Department of Labor to the San Francisco Giants. From small start-ups in Silicon Valley to family-owned businesses in the Midwest. From what he’s seen and studied over the years, Mike believes that for us to thrive professionally, we must be willing to bring our whole selves to the work that we do.Bringing our whole selves to work means acknowledging that we’re all vulnerable, imperfect human beings doing the best we can. It means having the courage to take risks, speak up, have compassion, ask for help, connect with others in a genuine way, and allow ourselves to be truly seen. In this book, Mike outlines five principles we can use to approach our own work in this spirit of openness and humanity, and to help the people we work with feel safe enough to do the same, so that the teams and organizations we’re a part of can truly succeed."This book will offer you insights, ideas, and tools to inspire you to bring all of who you are to the work that you do—regardless of where you work, what kind of work you do, and with whom you do it. And, if you’re an owner, leader, or just someone who wants to have influence on those around you—this book will also give you specific techniques for how to build or enhance your team’s culture in such a way that encourages others to bring all of who they are to work."

Bring Your Whole Self to Work: How Vulnerability Unlocks Creativity, Connection, and Performance

Robbins, Mike

Business Culture

Review\n“Bring Your Whole Self to Work is a great book for leaders, teams, and companies that are interested in collaboration, trust, and high performance. Mike has a great style and unique perspective. The principles in this book have helped me and our executive leadership team at eBay.” 
— Devin Wenig, former President and CEO of eBay\n“To make the greatest impact in the world, we must first start within. The lessons outlined in Bring Your Whole Self to Work will help you unlock and unleash your most authentic, vulnerable self. Excellent advice for anyone in business—from CEO to aspiring entrepreneur.” 
— Blake Mycoskie, founder of TOMS and author of Start Something That Matters\n“Bring Your Whole Self to Work is full of practical tools for learning how to be present and live more fully . . . and, by doing so, to be stronger performers, better team players, more effective leaders, and happier people. Thank you, Mike, for making a great case for truly showing up at work and giving us tangible suggestions for how to do so.” 
— Karen May, former Vice President, People Development at Google\n“If you want to take your career to the next level and have impact on those around you, as well as the culture of your team, Bring Your Whole Self to Work is for you. This book is filled with wisdom and tangible ideas that you can put into practice right away.” 
— Chip Conley, founder and former CEO of Joie de Vivre Hospitality and New York Times best-selling author of Emotional Equations\n“In Bring Your Whole Self to Work, Mike Robbins teaches us that by revealing our imperfect, authentic selves at work, we give those around us permission to do the same, and the result is a more confident, compassionate, collaborative, and engaged work environment for all. Writing with his signature wisdom, candor, and care, Mike proves that work is like all our most important relationships: our experience and outcome is transformed when we stop pretending to be who we think we should be, and start showing up as who we really are.” 
— Glennon Doyle, founder of Together Rising and author of the #1 New York Times bestseller Untamed\n“Mike Robbins is an important thought leader for our times. He reminds us simultaneously to embrace and celebrate our diversity, and that we’re way more alike than we are different. The ideas in Bring Your Whole Self to Work are fundamental to the success of leaders and teams in all aspects of our society today. This book could not have come at a better time.” 
— Tim Ryan, U.S. Representative for Ohio’s 13th District and author of A Mindful Nation\n“This book reminds us that leadership is about service, caring about the people we work with, and building strong teams. I’ve had the pleasure of working with Mike Robbins and I appreciate his commitment to these important principles. Bring Your Whole Self to Work will help you enhance your capacity and impact as a leader, and as a human being.” 
— Hal Lawton, President and CEO, Tractor Supply Company\n“Bringing our whole selves to work is about being radically candid and connecting with the humanity of those around us. Mike Robbins does a great job of laying out why this is important to our success and how to do 
it in this powerful book.” 
— Kim Scott, New York Times best-selling author of Radical Candor\n“As a CEO and little league coach, I’ve come to see shared purpose as the best predictor of group performance. Encouraging vulnerability and connection across your team is an unlock for both. Bring Your Whole Self to Work is a powerful guide to this type of leadership and culture.” 
— Kevin Cleary, former CEO of Clif Bar & Company\n“This book is a powerful tool. The world is calling for us to step up, speak up, and bring all of ourselves to the work we do. Mike Robbins challenges us to do this in an inspiring way.” 
— Gabrielle Bernstein, #1 New York Times best-selling author of The Universe Has Your Back\n“Mike Robbins is a trusted advisor to us, and has had a very positive impact on me person

Unknown

Sasevich, Lisa

"In the world of online entrepreneurship, Eben Pagan is one of the most original, brilliant thinkers out there.Opportunity is a must-read for anyone who wants to make it online." -- Larry King, award-winning television and radio host Make the most of life's opportunities with savvy internet marketer Eben Pagan's ode to opportunity: how to recognize it, how to find more of it, and how to make it work for you. Well-known entrepreneur teacher and technology investor Eben Pagan has spent thousands of hours studying opportunity. After interviewing hundreds of successful entrepreneurs, self-made millionaires, and billionaires, Eben found that successful people have something in common: they are better at finding and creating opportunity, and they're better at choosing which opportunities to bet on. This book shows you how they do it, giving you the tools to find and create a lot more opportunity in your work, in your business, with money, and in your life. In today's world, we have more options than ever to travel to new places, meet new people, start new businesses, and make new investments. But with this increase comes "opportunity shock" and the confusion that comes from having too many options. Inside this book, you'll learn: • What opportunity is, how it works, and where to find it • How entrepreneurs and investors are turning big change into big opportunity • How to discover and develop more great opportunities in business, money, investing, health, happiness, relationships, and personal development • How to overcome fear of failure so you can have more of what you want in your life • How to become an innovator and thought leader, helping others find their own opportunities "In the world of online entrepreneurship, Eben Pagan is one of the most original, brilliant thinkers out there. Opportunity is a must-read for anyone who wants to make it online." -- Larry King, award-winning television and radio host

Opportunity: How to Win in Business and Create a Life You Love

Pagan, Eben

What type of business should you start? For the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur--has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong. Instead of obsessing over what--as in what should you sell or what should you build--you should first be asking who. As in who should you serve? The what is a logical question that will come soon enough. But choosing your who is the foundation from which all other things are built. That is what this book is all about. If you've ever had the dream to start your own business, become your own boss, or do your own thing--but have been afraid to take the leap and screw up your already good life--this book is for you. You will find the meticulously tested, step-by-step process outlined in the book is easy to follow, despite being the result of a decade of research and experience. This process, designed to minimize your risk of failure and losing money up front, coupled with the inspiring stories of everyday people who have used this process to launch successful businesses, will not only give you clarity on what type of business to start, but also the confidence to finally take that leap and get started.

Marketing & Sales

"If you care about anything in your life, your business, or your planet, read this book now." - Joe Polish, founder of Genius Network What do I need to do? This is almost always the question an entrepreneur or a business leader asks when creativity seems to have been lost. When you're stuck and the journals and books you've been reading and the masterminds and conventions and seminars you've been attending haven't led to any breakthroughs. When your notepads full of "proven best practices" should have brought you to the next level but haven't. But "What do I need to do?" is almost always the wrong question. In this paradigm-shifting work, serial entrepreneur Patrick Gentempo explains why the primary question you need to ask as a business leader is "Who should we be?" While it makes sense and may sound pretty easy, it's actually one of the hardest questions an entrepreneur can ask no matter the scale of business they are running. In Your Stand Is Your Brand, you'll find out how to ask and answer it for yourself as you learn about: - "Maximum Tension," the greatest barrier to entrepreneurial growth - The 5-P Expansion Sequence, a tried-and-true model tracking the steps from Philosophy to Prosperity - Digging into the soul of your business so it can find its transformative process for serious breakthroughs - How to face the fire and embrace creative destruction - And much more This is not your typical business success book, it is a source of inspiration that will keep you reading and winning in transformative ways that aren't available to you right now. So, let's begin the process to revolutionize your business and your life.

Your Stand Is Your Brand: How Deciding Who to Be (NOT What to Do) Will Revolutionize Your Business

Gentempo, Patrick

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting traffic (or people) to find you. Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals the classic and foundational direct marketing techniques that will allow you to be at the front of the new trends, see opportunities that are invisible to most everyone else, and master the emerging tactics before most people even know they exist. With step-by-step instructions to master multiple traffic sources, Brunson reveals the market-tested strategies for: • Understanding exactly who your dream customer is • Discovering where they are congregating; and • Throwing out the hooks that will grab their attention and pull them into your funnels so you can tell them a story and make them an offer. Don't wait for people to come to you. Implement these evergreen traffic strategies now so you can find your people and focus on changing their world with the products and services that you sell.

Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

BRUNSON, RUSSELL

We're All in This Together: Creating a Team Culture of High Performance, Trust, and Belonging

"Mike Robbins shares tangible techniques that leaders and teams can use to excel, backs up his ideas with important research, and provides a road map for creating a team environment of personal connection and optimal performance." - Tom Rath, New York Times best-selling co-author of How Full is Your Bucket? Have you ever been on a team where the talent was strong, but the team wasn't very good? On the flip side, have you ever been on a team where not every single member was a rock star, but something about the team just worked? We've all had these types of experiences. And yet, it can be dif cult to understand what makes one team successful and another one not. In this book, Mike Robbins dives deep into the ways great businesses build trust, collaborate, and operate at their peak level. As an expert in teamwork, leadership, and emotional intelligence, Mike draws on more than 20 years of experience working with top companies like Google and Microsoft, as well as his baseball career with the Kansas City Royals. And, while each team and organization have their own unique challenges, goals, and dynamics, there are some universal qualities that allow teams to truly come together and thrive. The book's core principles include facilitating an environment of psychological safety, fostering inclusion and belonging, addressing and navigating conflict, and maintaining a healthy balance of high expectations and empathy. Throughout, Mike shares powerful exercises and tools he's successfully utilized in the keynote speeches, group sessions, and corporate retreats that he delivers, so that you and your team can communicate more authentically, give and receive feedback with skill, and create deeper connections. We're All in This Together also features personal stories and interviews with high-level business leaders and thought leaders to provide insights into an ever-changing workplace culture. "For us to do our best work, have the kind of impact we truly want to have, and unlock our full potential, we can't do it alone; we must do it together. If you and your team are willing to do what it takes, you can build and sustain an incredibly strong culture of trust and performance, and accomplish remarkable things." - Mike Robbins

See the best price to sell, buy or rent books by the Hay House Business publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Hay House Business

See the best price to sell, buy or rent books by the Hay House Business publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Choose: The Single Most Important Decision Before Starting Your Business

Bring Your Whole Self to Work: How Vulnerability Unlocks Creativity, Connection, and Performance

Bring Your Whole Self to Work: How Vulnerability Unlocks Creativity, Connection, and Performance

Unknown

Opportunity: How to Win in Business and Create a Life You Love

Choose: The Single Most Important Decision Before Starting Your Business

Your Stand Is Your Brand: How Deciding Who to Be (NOT What to Do) Will Revolutionize Your Business

Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

We're All in This Together: Creating a Team Culture of High Performance, Trust, and Belonging

Unknown