Building a StoryBrand: Clarify Your Message So Customers Will Listen

Business & Money

MILLER, DONALD

Marketing & Sales

HarperCollins Leadership on Brilliance Audio

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Building a StoryBrand

DONALD MILLER

101 Tough Conversations to Have with Employees: A Manager's Guide to Addressing Performance, Conduct, and Discipline Challenges

Falcone, Paul

Management & Leadership

This second edition of the bestselling guide by top human resources author Paul Falcone provides guidance for managers, including sample dialogues for how to broach uncomfortable conversations across a wide range of issues. Inappropriate workplace conduct, lateness, sexually offensive behavior, productivity and communication issues . . . these are just a few of the uncomfortable topics bosses must sometimes discuss with their employees. 101 Tough Conversations to Have with Employees offers realistic sample dialogues managers can use to facilitate clear, direct interactions with their employees, helping to sidestep potential awkwardness and meet issues head-on. This practical, solution-oriented book walks readers through some of the most common--s well as the most serious--employee problems they are likely to encounter. While covering everything from substandard performance reviews to progressive disciplinary warnings and termination meetings, the second edition of this bestselling resource offers readers twenty new scenarios covering current hot-button issues like FMLA abuse and ADA accommodations, wage and hour challenges, team turnarounds, and compensation conflicts. This handy guide helps managers treat their people with dignity and respect, focusing not just on what to say but also on how to say it. It provides proven techniques managers can use to protect themselves and their organizations--and get the very best from their people.

Extraordinary leaders share a passionate commitment to achieving their vision that borders and sometimes crosses the line into obsession. All In shows why obsession, if properly focused and managed, is both necessary and productive. Advances in any endeavor almost always depend on a small group of individuals who are completely consumed by the goal they're pursuing. When these leaders and teams are successful, everyone benefits from their obsessive nature. All In explores the three obsessions underlying the achievements of the greatest leaders: delighting customers, building great products and creating an enduring company. By taking you inside the success stories of iconic leaders, including Jeff Bezos of Amazon, Elon Musk of Tesla, and Steve Jobs of Apple, author Robert Bruce Shaw shows the upside of obsession and the practices that support it. Learn why... <ul> <li>Amazon's first principle is customer obsession and the behaviors that sustain it as the firm becomes one of the largest in the world. The company strives to "work backwards" from the customer in its day-to-day operations and when making key decisions.</li> <li>Tesla puts products at the center of everything it does and the leadership approach that created a revolutionary electric car. Musk believes great companies are built on great products, and anything that does not improve the quality and appeal of his firm's cars is a waste of time.</li> <li>Steve Jobs' greatest creation was not the Mac or iPhone but Apple the company. He was forceful in creating a unique and enduring culture that has continued to thrive in the decade since his death.</li> </ul> Shaw also provides insight into the dark side of obsession and its destructive potential - as vividly illustrated in his case study of Uber's aggressive pursuit of growth during the tenure of CEO Travis Kalanick. Appealing to any reader of entrepreneurial biographies, All In shows individuals, teams and organizations how to manage obsession's downsides while realizing the benefits of relentlessly seeking to create something that truly matters.

All In: How Obsessive Leaders Achieve the Extraordinary

Shaw, Robert Bruce

Business Culture

Emotional Intelligence for Sales Leadership: The Secret to Building High-Performance Sales Teams

Stanley, Colleen

Develop the critical soft skills required for high-performance sales... Chronic complainers, no accountability finger-pointers, or learning-resistant laggards--these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders. Emotional Intelligence for Sales Leadership will connect with anyone charged with growing sales in business-to-business or business-to-consumer sales. Emotional Intelligence for Sales Leadership: <ul> <li>Shows sales leaders why 'real world' empathy and emotion management are the key to building strong relationships with their sales team.</li> <li>Offers simple steps on how sales leaders create sales cultures that embrace feedback and change through the development of critical emotional intelligence skills.</li> <li>Provides guidance on how to identify key emotional intelligence skills needed in your hiring process to build resilient sales teams.</li> <li>Walks readers through the process of training sales teams on soft skills that ensure the consistent execution of the right selling behaviors.</li> </ul>

Everybody negotiates at various points every day, be it in life or business, and it's important to get it right. Negotiating the Sweet Spot walks people of all skill and experience levels through simple and proven techniques that are sure to result in better outcomes for all parties and that uncover the hidden value that exists in any negotiation. On average, people leave about 20% of potential mutual gains untapped in any negotiation. This is akin to taking 20% of the value in any deal and dumping it into a garbage canister. Finding that hidden 20%, the "sweet spot," is a skill that takes practice but is also one that anybody can learn. In Negotiating the Sweet Spot, Leigh Thompson offers surefire best practices and tools to use in daily negotiations and conflict situations. She calls these strategies "hacks" because they work but don't require a lot of investment, training, expense, and time. You don't have to be a CEO, senior VP, or regional brand manager to learn how to find the sweet spot in life's negotiations. Benefits include learning the following: <ul> <li>Understanding where the sweet spot is in the deals you negotiate</li> <li>Adopting a big-picture mind-set when approaching any negotiation</li> <li>Seeing negotiations less as win-lose battles and more as opportunities to use problem-solving skills</li> <li>Utilizing a tool kit of "hacks" that will work in any negotiation and have been proven effective by a top expert in the field</li> </ul>

Negotiating the Sweet Spot: The Art of Leaving Nothing on the Table

Thompson, Leigh

See the best price to sell, buy or rent books by the HarperCollins Leadership on Brilliance Audio publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by HarperCollins Leadership on Brilliance Audio

See the best price to sell, buy or rent books by the HarperCollins Leadership on Brilliance Audio publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand

101 Tough Conversations to Have with Employees: A Manager's Guide to Addressing Performance, Conduct, and Discipline Challenges

101 Tough Conversations to Have with Employees: A Manager's Guide to Addressing Performance, Conduct, and Discipline Challenges

101 Tough Conversations to Have with Employees: A Manager's Guide to Addressing Performance, Conduct, and Discipline Challenges

All In: How Obsessive Leaders Achieve the Extraordinary

Emotional Intelligence for Sales Leadership: The Secret to Building High-Performance Sales Teams

Emotional Intelligence for Sales Leadership: The Secret to Building High-Performance Sales Teams

Emotional Intelligence for Sales Leadership: The Secret to Building High-Performance Sales Teams

Negotiating the Sweet Spot: The Art of Leaving Nothing on the Table