The Insurance Agent's Guide to Telephone Prospecting: Money-Making Power Strategies from a Top Teleprospector

Business & Money

Davis, Lou Ellen

Insurance

Financial Sourcebooks

Financial Sourcebooks' sources: The directory of financial research, marketing surveys, and services

Unknown, Author

Building a Financial Services Marketing Plan: Working Plans for Product and Segment Marketing

Bank Marketing Association

Economics

<p>Developing New Financial Products provides a step-by-step guide to developing successful new products for the financial services industry. The book provides an overview of the product planning process from opportunity analysis through product rollout and evaluation. Included in this valuable sourcebook are many checklists and planning formats that can be used directly in the reader's own efforts. National consumer research is also included to help the reader gain an understanding of market segmentation, market needs and how research can translate needs into product features and benefits. Developing New Financial Products provides managers with such topics as how to measure profits on a product level for explicit product pricing decision making; how to develop communication strategies for effective product rollout; how to develop product pricing decision frameworks for both new and existing products; how to identify market needs and quantify product opportunities; how to evaluate alternative new products and estimate potential product profitability.</p>

Developing New Financial Products: From Needs Analysis to Profitable Rollout

Raddon, Gary H.

Five-Star Service Solutions: Winning Ideas for Achieving Exceptional Service in Today's Financial Institutions

Sanfilippo, Barbara

Financial Services Direct Marketing: Tactics, Techniques and Strategies

Rosenfield, James R.

Banking is becoming more automated because of the need to handle an increased volume of transactions. The information technologies have broadened the competition and consumers are also becoming more technologically sophisticated. This book addreses the major issues in electronic delivery of consumer financial services including credit cards, automated clearing house services, automated teller machines, point of sale direct debit, telephone-based services, home banking and the financial services aspects of electronic benefits transfers. Over the next decade, as consumers become more technologically oriented all financial institutions will be forced to compete in this arena. "The Electronic Future of Banking" offers hands-on guidance and strategic research in developing these new services for optimal profitability.

The Electronic Future of Banking: Succeeding in the New Electronic Age for Tomorrow's Financial Institutions

Egner, Floyd E.

New Age of Financial Services Marketing: A Hands-On Applications Guide to Harnessing the Power of Database Marketing

Holtman, Arthur F.

<p>THE                                  BASICS                                      OF                                FINANCE                   FINANCIAL TOOLS FOR NON-                      FINANCIAL MANAGERSThe Basics of Finance can help you:-- understand your company's annual report-- interact with the financial people in your organization-- understand the viability of projects you are considering -- use financial analysis to better -- understand your business-- explain your ideas more convincingly using financial termsThe book includes explanations of fundamental accounting principles, basic financial statements, budgeting, and forecasting...All made understandable.-- 31 fundamental principles of financial management clearly and concisely explained-- Simple case histories illustrate each principle-- A glossary of key terms helps you understand the language of finance-- Simple, straightforward language dispenses with much of the accounting and financial jargon and clarifies the fundamental tenets of financial management --"Financial Facts," one or two sentence ideas found throughout the book, provide the conceptual and practical foundation for profitable financial management.</p>

The Basics of Finance: Financial Tools for Non-Financial Managers

Milling, Bryan E.

Finance

Practical Marketing Ideas: 195 Profitable Tactics for Your Financial Institution

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