• A core text for all animation students and written by the leading animation author in the UK • Covers all the course topics taught at degree level
 This book discusses the key principles and processes involved in animation; from finding and researching a concept, through the preparation and techniques used, to the execution of the work. Each stage is carefully detailed, and the new accessible and affordable technologies that are liberating the creative process are included. The second part of the book explores the links animation has to the styles and narratives of popular culture, aligning theory and ideas to a variety of processes and practices by analyzing previous work and by studying current student an commercial work. On top of this, a practical section at the end deals with career paths, portfolios and the structure of the creative industries; invaluable for any aspiring professional.

Fundamentals of Animation

Wells, Paul

Humor & Entertainment

Fairchild Books AVA

The first book in the series, Lighting, is essentially about how you see. Artists paint with oils or watercolors, photographers paint with light. It is the fundamental ingredient of every photo. How a shot is lit can greatly change the feeling it gives the viewer. Whether bright and happy or dark and moody, light is a very useful tool, but it is not always possible to control (unless you can afford a studio) and so this book aims to teach readers how to make the best with what they have. It is split into five sections, which will study the basics: natural light, controlled light, artificial light, and capturing light. The final section uncovers different methods of capturing images using light in a creative way, like camera-less images known as photo grams, or holding sparklers in front of an open shutter. The final section will inspire both students and those wising to push their creative boundaries.

Basics Photography: Lighting

Arts & Photography

David Präkel

Photography & Video

Digital colour : for the Internet and other media

Studio 7.5

Graphic Design

Images are used everywhere, from cinema posters to perfume packaging, they have the power to elicit a response and impart information. Images can, quite literally, 'paint a thousand words', but understanding what they mean, when to use them and how to control them is becoming ever more crucial. The ability to alter images is made far easier through technological advances. Importantly though, what we're altering needs to be understood and controlled. "Basics Design: Image" will look at two distinct areas: what images mean and how we can create them. A primer in basic semiotics, "Basics Design: Image" will unravel the often complicated terminology associated with image 'reading'. On a practical level, this volume will introduce some of the many ways images are created; from reportage photography to illustration, computer generation to iconography and computer and print manipulation. "Basics Design: Image" aims to equip the contemporary designer with a series of tools and ideas. Inspirational examples from design agencies help support the 'basic' sections discussed and allow the reader to see the relevance of fundamental principles in practice.

Basics Design 04: Image

AMBROSE, Gavin

Harris, Paul.

History & Criticism

Basics Design: Colour explores the use of colour in graphic design. The book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information, it then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief. Starting with the basic principles of colour – how light works, colour wheels, colour combinations and harmonies – the book builds on these principles and explains how the designer can accurately and intentionally control colour.
Colour, the book argues, is the most immediate form of non-verbal communication. Humans naturally react to colour; we have evolved with a certain innate understanding of it. Colour is used to represent thoughts and emotions in a way that no other element of design can. As such, colour is a vitally important part of a designer’s toolset.
Fully illustrated with examples from contemporary designers that push the envelope of colour in design, Basics Design: Colour constitutes a comprehensive discussion of the effective use of colour in graphic design.

Basics Design 05: Colour

Creating great illustration work requires specialist skills and knowledge, and in addition to practical applications, this book teaches a comprehension of basic communication theory and creative strategies. It guides in understanding design, print and production processes as well as software application. By recognizing illustration as a freelance profession Fundamentals of Illustration explains best working practices appropriate to all industry sectors, including how to market and promote work effectively.

The Fundamentals of Illustration

Zeegen, Lawrence

Zeegan, Lawrence

How can printing and finishing techniques be used to enhance graphic design? Basics Design: Print and Finish explores that question in depth, with complete information that will be valuable to both graphic-design students and practicing designers. Concepts such as color building, reversing out, tints, shades, gradients, halftones, and computer-to-plate printing are all explained fully, with visual examples for each. Thermography, debossing, embossing, die cutting, varnishing, and other techniques are also covered in detail, with illustrations. Examples from top design studios illuminate the text and inspire readers to use these print and finish techniques in their own work.

Basics Design 06: Print and Finish

Gavin Ambrose

PAUL HARRIS

Computers & Technology

Most books just tell how to do layout. The Layout Book explains the hows, whys, and why nots of layout. A historical overview of layout, from the early scribes to today, is followed by a systematic look at key theoretical principles and practical applications. A selection of great layout designs and more than 300 illustrations in full color and black-and-white provides ideas and insight. Invaluable for design students, helpful to working designers looking for a better understanding of layout design, The Layout Book is unique and uniquely inspiring.

The Layout Book

From A-line to yukata, from batik to yoke, The Visual Dictionary of Fashion explores and explains the many terms used in the fashion industry. Each term is defined and put in context to give the reader a clear understanding of fashion terminology. More than 270 common fashion terms are explained and illustrated, from practical day-to-day words such as lapel, pattern, and crewelwork to conceptual terms such as postmodernism. The Visual Dictionary of Fashion is like having a personal translator for rag-trade shop talk. * More than 270 entries in visual format * Clear, concise sourcebook * Handy take-along format

The Visual Dictionary of Architecture

Architecture

The first book in an exciting new series that spotlights the basics of architecture and design, Basics Architecture: Representational and Drawing Techniques is an easy-to-understand overview of the techniques used to represent architecture. From conceptual sketches to the working drawings required for construction, this book covers all the basics. Two- and three-dimensional methods, freehand sketching, cutting-edge computer modeling, and more are presented in examples from top professionals as well as students. Readers will learn how to present and plan layouts, make conceptual sketches, work with scale, use collage and photomontage to create contemporary images, and prepare and plan portfolios. * Core architectural ideas * Clear text, helpful diagrams, full-color photos of sample work * Ideal for students or professionals

representational_techniques

Lorraine Farrelly

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