A guide to direct marketing covers pricing, product selection, copywriting, ad evaluation, and promotions

The Golden Mailbox: How to Get Rich Direct Marketing Your Product

Business & Money

Nicholas, Ted

Management & Leadership

Enterprise Pub.

Discusses how to obtain trademark protection from the U.S. Patent and Trademark Office and provides instructions for conducting a trademark search and complying with trademark registration

How to Get Your Own Trademark: Complete With Trademark Application Forms, Request for Trademark Search, Federal Regulations and Codes, Everything You Need

Intellectual Property

Explains the importance of trust, and tells how to provide motivation, set goals, and establish a positive corporate culture

The Secrets of Entrepreneurial Leadership: Building Top Performance Through Trust & Teamwork

How to Form Your Own Corporation Without a Lawyer for Under 50 Dollars

Rules & Procedures

Table of Contents: 1.In the beginning; 2.The simple way to go; 3.The beginning of a double-entry cash method of accounting for tax purposes; 4.Your accounting system; 5.Posting to general ledger from the cash and sales journal; 6.Posting to the general ledger from the Double-Entry check register; 7.Posting to the general ledger from the general journal; 8.The state quarterly tax and federal tax forms; 9.Accounting for the expanding business; 10.A simple costing system for the small business; 11.The more sophisticated forms of accounting; 12.Business entities and what they mean to you;

How to Do Your Own Accounting for a Small Business (With Practice Manual)

Milliron, Robert R.

Accounting

Small businessmen are shown the steps for planning and budgeting an advertising campaign through newspapers, magazines, billboards, bus cards, direct mail, radio, or television

How to Advertise: A Handbook for Small Business

Dean, Sandra L.

Marketing & Sales

How to Self-Publish Your Own Book and Make It a Best Seller

Probes the factors that lead to bankruptcy from the perspectives of business and personal finance, offers strategies for avoiding involuntary bankruptcy, describes the benefits of debt readjustment plans, and details the steps involved in declaring voluntary bankruptcy

How to Get Out of Debt

How to Totally Avoid Estate Taxes

Cantor, Gilbert M.

Taxpayer's Internal Revenue Service Audit Survival Manual

Jacobs, Vernon K.

Schoeneman, Charles W.

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Books by Enterprise Pub.