Enterprise Engagement: The Textbook introduces a new path to business prosperity through a strategic focus on people. Edition 1.0, 268 pages, 8" by 10" textbook format with 33 chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the book’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations. A proven strategy to: <ul>
<li>Increase long-term profitability</li> <li>Maximize customer loyalty and referrals</li> <li>Capture the commitment of dealers, agents, and distributors</li> <li>Increase sales and improve customer service</li> <li>Maximize quality, productivity, quality, wellness, and more</li> <li>Foster greater prosperity through a focus on people</li> </ul>
The book provides formal preparation for the Enterprise Engagement Certification program. The textbook is updated at least annually based on incorporated the latest information on each chapter and input generated through the online university. ABOUT ENTERPRISE ENGAGEMENT Enterprise Engagement is a new field that helps organizations maximize performance by addressing the needs of everyone from customers and distribution partners, to employees, vendors, and related communities. Organizations run this way outperform their competitors in the 3-6 year time frame by up to 300% both in stock market performance and earnings, according to multiple research studies. Why isn’t every company run this way? Because research indicates that companies with low engagement can outperform everyone in the 1-3 year time frame—until the costs of those short-term strategies come home to roost. WHY THE TIME IS NOW “Despite over 20 years of research and the wisdom of dozens of best-selling authors, most organizations continue to overlook the long-term competitive edge that comes from having a fully engaged audience of customers, distribution partners, employees, vendors, and communities,” said Curt Coffman, Chief Science Officer of The Coffman Organization, and co-author with Marcus Buckingham of “First Break All the Rules,” one of the all-time best selling business books. “Now is the time to have a textbook that provides organizations with a clear strategy to maximize performance through people.” Enterprise Engagement is a virtuous capitalism that focuses on profitability through people that will become essential in the era of social media in which customers and talented employees have the power. It is different from traditional marketing and management in that it redefines an organization’s brand to include all of its audiences; seeks to align activities across the organization from customers and distribution partners to all employees, vendors, and related communities; and integrates traditionally siloed activities such as leadership and coaching, assessment, communications, learning, collaboration and innovation, rewards and recognition, analytics, and more to focus everyone on mutually supported goals. “Enterprise Engagement is a new field critical to delivering our brand promises. The business leaders, managers, employees and vendor partners who understand the field of Engagement will have the competitive edge,” said Gina Valenti, Vice President, Owners Services, Hilton Worldwide and Vice President, Brand Culture and Internal Messaging, Hampton Hotels. Enterprise Engagement is a fresh approach to Corporate Social Responsibility that starts at home focusing first and foremost on meeting the needs of shareholders by meeting those of the organization’s customers, distribution partners, employees, vendors and communities.

Enterprise Engagement: The Textbook: A Roadmap to Achieving Organizational Results Through People

Allan Schweyer Bruce Bolger Richard Kern

Business & Money

Engagement Enterprises LLC

Enterprise Engagement: The Roadmap introduces a new path to business prosperity through a strategic focus on people. 256 pages, 8" by 10" textbook format with 36 chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the book’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations. A proven strategy to: Increase long-term profitability Maximize customer loyalty and referrals Capture the commitment of dealers, agents, and distributors Increase sales and improve customer service Maximize quality, productivity, quality, wellness, and more Foster greater prosperity through a focus on people The book provides formal preparation for the Enterprise Engagement Certification program. ABOUT ENTERPRISE ENGAGEMENT Enterprise Engagement is a new field that helps organizations maximize performance by addressing the needs of everyone from customers and distribution partners, to employees, vendors, and related communities. Organizations run this way outperform their competitors in the 3-6 year time frame by up to 300% both in stock market performance and earnings, according to multiple research studies. Why isn’t every company run this way? Because research indicates that companies with low engagement can outperform everyone in the 1-3 year time frame—until the costs of those short-term strategies come home to roost. WHY THE TIME IS NOW “Despite over 20 years of research and the wisdom of dozens of best-selling authors, most organizations continue to overlook the long-term competitive edge that comes from having a fully engaged audience of customers, distribution partners, employees, vendors, and communities,” says Curt Coffman, Chief Science Officer of The Coffman Organization, and co-author with Marcus Buckingham of “First Break All the Rules,” one of the all-time best selling business books. “Now is the time to have a book that provides organizations with a clear strategy to maximize performance through people.” Enterprise Engagement is a "virtuous capitalism" that focuses on profitability through people and will become essential in the era of social media in which customers and talented employees have the power. It is different from traditional marketing and management in that it redefines an organization’s brand to include all of its audiences; seeks to align activities across the organization from customers and distribution partners to all employees, vendors, and related communities; and integrates traditionally siloed activities such as leadership and coaching, assessment, communications, learning, collaboration and innovation, rewards and recognition, analytics, and more to focus everyone on mutually supported goals. “Enterprise Engagement is a new field critical to delivering our brand promises. The business leaders, managers, employees and vendor partners who understand the field of Engagement will have the competitive edge,” says Gina Valenti, Vice President, Owners Services, Hilton Worldwide and Vice President, Brand Culture and Internal Messaging, Hampton Hotels. Enterprise Engagement is a fresh approach to Corporate Social Responsibility that starts at home focusing first and foremost on meeting the needs of shareholders by meeting those of the organization’s customers, distribution partners, employees, vendors and communities.

Enterprise Engagement: The Roadmap: A Research-Based Guide to Achieving Organizational Results Through People

Bruce Bolger

Enterprise Engagement: The Roadmap, 4th Edition: How to Achieve Organizational Results Through People and Qualify for ISO 10018 Certification

Bolger, Bruce

The only practical guidebook and desk reference for executives and front-line management seeking to apply a strategic and systematic approach to achieving organizational objectives and improving shareholder value and share-price performance through people in public and privately held organizations, government, and not-for-profits. Originally published in 2009 and now in its fifth edition, Enterprise Engagement for CEOs is the first roadmap for the implementation of Stakeholder Capitalism. This book offers a formal framework for the application of engagement principles across the enterprise and details the numerous tactics and applications of engagement in all segments of business and the economy. Enterprise Engagement differs from the traditional approach to employee and customer engagement in that it aligns engagement strategies and tactics across the organization to ensure efficiency and measurable success. Enterprise Engagement: The Roadmap is designed for the senior leaders in charge of strategic and tactical engagement plan development and for the front-line managers involved with implementation. It provides a desk reference to all the engagement strategies and tactics and how to better align them to achieve strategic or tactical goals. It provides a guide to developing ISO Annex SL and ISO 10018- conforming strategies and for auditing engagement processes, as well as information on engagement careers and applications for engagement in government and not-for profits. "By the time I finished reading Enterprise Engagement: The Roadmap my copy was filled with Post-it notes highlighting information I knew I would need to reference later. This book provides a complete guide to almost everything an organization needs to implement a strategic approach to engaging everyone in organizational goals in a systematic way." - Grace Swanson, Vice President, Human Capital, Accumold. "As a professor of marketing and entrepreneurship for most of my career, and founder of two leading companies in sales and marketing management, I know that delivering promises is one of the most critical strategies for success. Yet too many organizations fail to address the importance of engaging all stakeholders in organizational goals. Enterprise Engagement: The Roadmap is the only book I know that focuses on how to apply a strategic and tactical approach to engagement across the enterprise in a systematic way." - Gary Rhoads, Stephen Mack Covey Professor of Marketing Emeritus at the Marriot School of Business at Brigham Young University and Chairman of Xvoyant." "I have spent much of my career helping organizations develop great cultures, and in the end a successful strategy requires a CEO-led approach to connecting employees, managers, customers, vendors, suppliers, the community - everyone inside and outside the organization who has a stake in its success. I have repeatedly referenced almost every chapter in Enterprise Engagement: The Roadmap since the first edition came out, as it's the only book I know of that puts together in one place all the tactics needed to address engagement to achieve organizational results." - Barbara Porter, Executive Director, Ernst & Young.

Enterprise Engagement: The Roadmap, 5th Edition

Kern, Richard

Schweyer, Allan

Management & Leadership

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