A New Dynamic: Effective Business in a Circular Economy

Amory Lovins

Ellen MacArthur Foundation Publishing

Upward trending and volatile materials and energy prices, difficult credit conditions and the myriad opportunities of the digital revolution are combining to make a circular economy the key value driver for the coming decades. A New Dynamic makes the contemporary case for a profound shift from throughput to 'roundput', from ownership to access. The circular economy is enabled by disruptive information technology and the design of materials and products to flow in effective cycles and at high quality - 'made to be made again'. The size of the prize is in the billions of dollars of materials cost savings per year. A New Dynamic features some of the leading writers and practitioners in the field including Walter Stahel, Michael Braungart, Amory Lovins and Chris Tuppen. The volume contains contributions on understanding the model, business case studies, the performance economy, history and development and the entrepreneurial opportunities of these fluid times. This book is a mandated reader for the MBA in Innovation, Enterprise and the Circular Economy at Bradford University School of Management.

A New Dynamic - Effective Business in a Circular Economy

Business & Money

Lovins, Amory

Braungart, Michael

Economics

The Circular Economy: A Wealth of Flows Where will prosperity come from in a global economy facing rising consumer demands, environmental challenges, volatile resource prices, and the end of easy credit? Ken Webster argues that our linear 'take-make and dispose' economy is a 19th century heritage adrift in the 21st century reality. The time is right to move towards a circular economy - a regenerative model based around feedback-rich flows allied to new business models. The economic advantage lies in designing out waste, enabling access over ownership, using materials in cascading systems and radical resource productivity with the prospect of rebuilding capital and resilience. A circular economy has profound consequences for employment, education, money and finance but also induces a shift in public policy and taxation. The Circular Economy: A Wealth of Flows" gives a stimulating overview of this emerging framework for economic prosperity reinvented. Ken Webster is Head of Innovation at the Ellen MacArthur Foundation, a leading think tank on the circular economy. He is a major contributor to the development and communication of ideas in this field. For this publication Ken has sought contributions from leading experts including colleague Jocelyn Blériot at the Ellen MacArthur Foundation and Walter Stahel at the Product-Life Institute, Geneva. ©Ellen MacArthur Foundation 2015 Ellen MacArthur Foundation Publishing Visit www.ellenmacarthurfoundation.org/books-and-reports

The Circular Economy: A Wealth of Flows

Webster, Ken

The second book of the series A New Dynamic reflects on the necessity to develop a whole-system approach to re-think our economy. This edition brings together thought leaders who can see beyond the boundaries of their respective areas of expertise, and establish the necessary connections to re-think our current development path. This portfolio of 11 articles, spanning a variety of fields including architecture, agriculture, design, business and engineering, provides both analytical and action-orientated insights that point towards a new regenerative framework for economic prosperity. A must-read for anyone eager to grasp the issues of the circular economy, with a view to ultimately contributing to this transition. Foreword by Joël de Rosnay, Ph.D -Special Advisor to the President of Universcience, CEO of Biotics International. Author of The Macroscope.

A New Dynamic 2- Effective Systems in a Circular Economy

Lovins, Hunter

Franconi, Ellen

A circular economy has profound consequences for production, employment, education, money and finance but also induces a shift in public policy and taxation. The economic advantage of this model lies in designing out waste, enabling access over ownership, favouring radical resources productivity, with prospect of rebuilding natural capital and resilience. Since the first edition of this volume published in 2015, the global economy has remained relatively subdued and pressure on resources, especially in terms of waste and carbon emissions, continues. More than ever, the circular economy gives the direction of travel, and appears as a model for economic prosperity. This revised volume contains one entirely new chapter, expanding on the role of digital; on how we see the world; how the economy really works and how we can act within it. The other major revision is in rewriting the final chapter, as it becomes obvious, argues the author, that current social tensions and the rise of populism mean that the evolution of an attractive economic model is no longer just a desirable development, but a matter of some urgency. The foreword is written by Ellen MacArthur and the book includes contributions from Walter Stahel from the Product-Life Institute, Geneva and Jocelyn Blériot, Executive Officer at the Ellen MacArthur Foundation.

The Circular Economy: A Wealth of Flows - 2nd Edition

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