<p>"Bitcoin poses the right question, but gives the wrong answer," write Luca Fantacci and Massimo Amato in this lucid and highly original treatment of the cryptocurrency phenomenon. A Fistful of Bitcoins uncovers the paradoxes of the first "digital cash" to achieve global attention: a disruptive payment infrastructure married to a dangerous and deflationary monetary system. From the cryptographic protocols to the quasi-religious ideologies and the retrograde monetary theories supporting Bitcoin, the authors reflect on what Bitcoin gets right and disastrously wrong about our current monetary predicament. With implications for monetary theory and policy, the prospect of central bank-issued digital currencies, and the future of blockchain-based applications, this book will be of interest beyond economics, political science and management for a general public concerned about not just what money is but what money might - and should - become.</p>

A Fistful of Bitcoins: The Risks and Opportunities of Virtual Currencies

Business & Money

Amato PhD, Massimo

Fantacci PhD, Luca

Economics

EGEA Spa - Bocconi University Press

<p><div>Corporate strategy differs from business strategy by the fact that the former aims at building a corporate advantage, while the latter a competitive advantage. Both are intertwined and are crafted not only to find an alignment with the environmental context and company's resources, but also with the ownership model. Two are the main groups of decisions that characterize corporate strategy: Where to invest or divest? How to manage the business portfolio? This book, rooted in academic research, the teaching experiences of the authors, and their direct understanding of the corporate world, consists of seventeen chapters, which allow readers to learn how to analyze and evaluate a corporate strategy; how to make and implement growth or divestiture decisions; how to manage M&A processes; how to design the organizational structure to translate a portfolio strategy into sound results; how to implement an effective corporate governance, and how to guide a strategic and organizational change. Written for students, managers, entrepreneurs, owners, board members, and advisors, this book provides concepts, methods and practices to make good corporate strategy decisions in firms of any size, whose boundaries can cross multiples industries and geographies.</div></p>

Corporate Strategy for a Sustainable Growth: Alignment, Execution, and Transformation

Corbetta PhD, Guido

Morosetti PhD, Paolo

Management & Leadership

<p><div>If you are looking for an engaging book, rich in learning features, which will guide you through the field of Machine Learning, this is it. This book is a modern, concise guide of the topic. It focuses on current ensemble and boosting methods, highlighting contemporray techniques such as XGBoost (2016), Shap (2017) and CatBoost (2018), which are considered novel and cutting edge models for dealing with supervised learning methods. The author goes beyond the simple bag-of-words schema in Natural Language Processing, and describes the modern embedding framework, starting from the Word2Vec, in details. Finally the volume is uniquely identified by the book-specific software egeaML, which is a good companion to implement the proposed Machine Learning methodologies in Python.</div></p>

Applied Machine Learning with Python

Computers & Technology

Giussani, Andrea

Programming Languages

<p>Excel is the most popular and widely used productivity software in all business environments, and it is an irreplaceable companion in ordinary work as in the analysis of large amounts of complex data. Nevertheless, the majority of users knows and uses only a very limited number of features, often in an elementary way. This workbook shows in practice the use of a wide variety of formulas, func-tions and features (like charts, pivot tables, macros or the Solver add-in) that allow to effectively and professionally work with Excel. The workbook starts with the basics and gets progressively to deal with very com-plex cases. It is a valuable support for college students, professionals and manag-ers who want to learn the basics or to improve the knowledge of Excel up to an advanced level. DigitaBook format includes the digital edition of the book with all the initial and solved fi les available to carry out the exercises and check the solutions. Over 80 exercises are commented, to highlight the basic concepts and clarify the most complex ones.</p>

Excel Workbook: 160 Exercises with Solutions and Comments

Clerici, Alberto

Del Corno, Davide

De Pra, Maurizio

Ballerini, Massimo

Maria, Chiara Debernardi

Programming

<p>A new book on the relationship between banks and corporates is a challenge that must be accepted: we need to revert the narrative on banks and provide a proper perspective on what they can do for the economy overall.Corporate and Investment Banking is in fact the banking activity that most affects the growth of companies and their ability to be more robust and competitive. In the financial world, the key variable for development is technology, enabling the use of information to the benefit of customers. For the corporate market, the tailor-made design of products involves a more complex choice, which entails the replacement of credit services open to the whole range of financial operations: from debt capital markets, equity capital markets,private equity and restructuring to M&A deals.In this sense, the role of banks is crucial because only banks have knowledge and authority to push and guide managers and entrepreneurs to choices that are not easy, such as to open up their capital and use the markets for funding, acting as an advisor, an investor, or a financial sponsor. All these decisions are decisive for their growth: that is the good service that banks can offer.</p>

Corporate and Investment Banking: A Hands-On Approach

Caselli PhD, Stefano

Tortoroglio, Andrea

Gigante PhD, Gimede

<p>The topic of this book is new and innovative, as it merges two different and usually separated domains - the brand and the supply chain. Why is it relevant to propose a new perspective merging these two domains? Brands are evolving from cultural symbols to educators, influencers and agents of social change. In this evolution, their supply chains are increasingly under scrutiny from a variety of externalstakeholders seeking information that includes, and frequently exceeds, what the companies are legally obliged to disclose and communicate. The book presents an original paradigm emerging from the combination of academic literature and business insights according to which, in the new scenario, the supply chain shouldbe considered as an extension of the brand, and a unique content to story-tell. Brands should develop new and broader narratives, ones which are fully plugged into their purpose, emotional but fact-based, and addressing all stakeholders. Different authors have teamed up to propose a roadmap to improve the organizational culture towards sustainable branding with the support of insights from leading companies in luxury, fashion, beauty and food.</p>

The Branded Supply Chain: A New Perspective in Sustainable Branding

Industries

<p>Cultural organizations play a variety of roles in contemporary society: they may be tools for cultural diplomacy, tourist attractors, educational and research-oriented institutions, relevant brokers for social inclusion. They therefore need to respond to the expectations of multiple private and public actors. This book explores their specific conditions for long-term viability, which are dependent on a complex interplay between economic and non-economic factors. Cultural organizations--private, nonprofit, and public--are analyzed in their structural components and in their interactions with market and institutional players. The relationship between operating decisions and results is taken into consideration, in order to highlight the drivers of economic results.</p>

Management of Cultural Firms

Dubini PhD, Paola

Montanari PhD, Fabrizio

Cirrincione PhD, Armando

Humor & Entertainment

Dreamers Who Do: Intrapreneurship and Innovation in the Media World

Stagni MS, Virginia

<p>The book analyzes the different phases that have characterized the evolution of the pol-icy framework and the economic governance of the European Union and the Euro Area since the end of the global financial crisis (2007-2009). This analysis, which is found-ed on a careful reconstruction of those "right" or "wrong" economic ideas that have "ruled" the European world until the pandemic shock (to paraphrase the final remarks of Keynes' General Theory), is crucial to appreciate the importance of the ground-break-ing initiatives undertaken by the European policy makers and institutions in 2020: the ultra-expansionary monetary policy and the Next Generation EU. These initiatives are opening an unexpected scenario for the Italian economy, which is the main beneficiary of both initiatives. The aim of the book is to explain why Italy has wasted several chances over the first two decades of this century but cannot miss this new opportunity. To get ready for the post-pandemic world, the time is getting short. Italy must accept the challenge and start its difficult recovery pathway.</p>

Recovery Pathways: The Difficult Italian Convergence in the Euro Area

Messori, Marcello

<p>By addressing the financial markets from a new perspective, this book sets out to take the reader on a journey, explaining the role of financial markets as places where exchanges take place to meet the needs of people, businesses and institutions. The volume is structured in four parts. The first part introduces the functions, structure, and components of the financial system. In the second part, the authors describe the functioning of the markets in terms of risk and return, providing a more in-depth description of the role of intermediaries. In the third part, capital markets are illustrated in various forms, presenting the debt market and the stock market from the accounting to the market/investment point of view. Finally, the last part presents other financial instruments as part of the whole system. This book provides students approaching the financial markets for the first time with a valuable tool that balances clarity and simplicity without losing sight of the real economy.</p>

Finance Lab

Cerri PhD, Andrea

Finance

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