How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? 'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.' So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover: Why giving is your secret to success How to get people's attention when time is your biggest competitor Why creating beats sharing How a small team can win Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.

Do Open: How a simple email newsletter can transform your business (and it can) (Do Books, 15)

Business & Money

Hieatt, David

Marketing & Sales

Do Books

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Books by Do Books

See the best price to sell, buy or rent books by the Do Books publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Do Open: How a simple email newsletter can transform your business (and it can) (Do Books, 15)