Marketing Urban Mass Transit: Comparative Study of Management Strategies

Engineering & Transportation

Schneider, Lewis M.

Transportation

Division of Research, Graduate School of Business Administration, Harvard University

This is the definitive examination of strategic investment from the viewpoint of the people who run the company - the CEO and principal officers. It includes four case histories that follow specific investment projects from their inception to their approval by top management. It is "A Harvard Business School Classics Edition".

Managing the resource allocation process: A study of corporate planning and investment

Business & Money

Bower, Joseph L.

Management & Leadership

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Books by Division of Research, Graduate School of Business Administration, Harvard University