<p>The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring "Action Days " that will set your imagination and business plan ablaze, including: • Creating your own Specific Brand Image (SBI) • Developing a flexible business that can evolve with industry trends • Using holistic branding to maximize your customer experience • Crafting a business that is unique with uncompromising quality • Creative ways to differentiate your coffee house • Barista hiring tips to ensure an engaging culture • Techniques to keep your staff motivated • Today's coffee house design trends • The role of the professional barista • Creating your own business plan • Weekly Playbook to increase ticket averages</p>

The Successful Coffee House: 22-Day Action Plan to Create a Relevant and Profitable Business

Business & Money

Morris, David J.

Heyer, Chris

LaFlamme, Lon

Marketing & Sales

Dillanos Coffee Roasters, Inc

<p>Callahan Coffee Roasters has fallen on bitter times. Faced with an unexpected dip in revenue, the company brings in Max Anderson, a well-known turn-around man, to get earnings back on track. From all appearances, Max should be the one teaching the employees and managers at Callahan about best business practices--but from day one, nothing goes as Max expects. Max ends up on a journey through Callahan with his little rolling desk in tow, meeting Callahan's people and discovering the Eleven Core Values they live and work by. Packed with real-life anecdotes and actionable tools, The Rolling Desk is a business fable that reminds us that people form the heart and soul of any business.</p>

The Rolling Desk: A Story of How Lasting Success Depends on a Purposeful and Well-Defined Company Culture

Business Culture

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