The Richest Man in Babylon, based on "Babylonian parables", has been hailed as the greatest of all inspirational works on the subject of thrift, financial planning, and personal wealth. In simple language, these fascinating and informative stories set you on a sure path to prosperity and its accompanying joys. A celebrated bestseller, it offers an understanding and a solution to your personal financial problem. Revealed inside are the secrets to acquiring money, keeping money, and making money earn more money. 
This original edition has the original language, content, and message from George S. Clason as intended in 1926. It's all here, uncensored.\nThink and Grow Rich: More than 100 years ago, Napoleon Hill, then a young special investigator for a nationally known business magazine, was sent to interview Andrew Carnegie. During that interview, Carnegie slyly dropped a hint of certain master power he used; a magic law of the human mind - a little known psychological principle - that was amazing in its power. Carnegie suggested to Hill that upon that principle, he could build the philosophy of all personal success - whether it be measured in terms of money, power, position, prestige, influence, or accumulation of wealth. That part of the interview never went into Hill's magazine. But it did launch the young author upon more than 20 years of research. And today we open to you the discovery and methods of using the revolutionary force that Carnegie quietly hinted at. 
The thrilling methods of using it are now taught in eight textbooks collectively known as The Law of Success. In the trail of The Law of Success lessons come accomplishments, not mere entertainment and time-killing diversion. There come larger businesses, bigger bank accounts, fatter pay envelopes; small enterprises given new life and power to grow; low-pay employees shown how to gain advancement by leaps and bounds. His work and writings have been praised by great leaders in finance, education, politics, and government.\nTwo books in one.

The Richest Man In Babylon & Think and Grow Rich

Business & Money

Clason, George. S.

Hill,Napoleon

Personal Finance

Daupub.com

Este es el manual de la industria de las relaciones públicas. Bernays es una especie de gurú. Su gran golpe, el que le catapultó a la fama en la década de 1920, fue conseguir que las mujeres empezaran a fumar. En esa época las mujeres no fumaban y él lanzó campañas masivas para Chesterfield. Conocemos las técnicas: modelos y estrellas de cine con cigarrillos en la boca y demás. Consiguió un enorme éxito y se convirtió en una figura destacada y su libro en el auténtico manual. Publicista, periodista e inventor de la teoría de relaciones públicas, Edward Bernays (1892-1995), nacío en Austria y era sobrino de Sigmund Freud. Siendo aún niño, sus padres se establecen en Estados Unidos. Se licenció en Agricultura en la universidad de Cornell, pero su verdadera pasión era la comunicación, donde desarolló su carrera en publicidad, periodismo y, finalmente, en las relaciones públicas. Bernays es considerado el "padre" de la profesión, ya que dió el primer paso definiéndola, resaltando la necesidad social de éstas por ser escuchadas. En definitiva, las sociedades democráticas requerían ser guiadas. La presente obra constituye la Biblia sobre la manipulacíon que, a jucio del autor, no debe ser entendida como negativa si los que la llevan a cabo buscan el bien común...

Propaganda - Spanish Edition - Edicion Español

Edward Bernays

Marketing & Sales

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