Alumni Relations : A Newcomer's Guide to Success

Council for Advancement & Support of Education

What do college basketball icon Bob Knight, former U.S. Senator Gary Hart, and former University of South Carolina President James B. Holderman have in common? All were at the center of a crisis of enormous consequence and all are part of the hard-won experience of Christopher Simpson, author of this crisis communications guide. Simpson, a former newspaper reporter, press secretary in the U.S. Senate and marketing/media crisis chief at three universities, provides a step-by-step approach to creating a crisis plan that can ready your institution to withstand a media assault when times get tough. On any given day, you are ripe targets for a full-blown crisis, writes Simpson. Too few institutional leaders plan effectively. And when crises happen, you scramble, play catch up, and too often, don t get a seat at the senior staff table when lawyers blossom like kudzu and PR decisions are made well outside the court of public opinion. So protect your institution s reputation and build your crisis communication plan straight from the school of hard knocks.

Weathering the Storm: Protecting Your Brand in the Worst of Times

Christopher Simpson

Reference

<p>You've got butterflies in your stomach, the cat's got your tongue and you'd rather eat live spiders than speak in front of a group of people (or even a few colleagues) or into the phone during an interview. But it doesn't have to be that way. In I'd Rather Eat Live Spiders: A Definitive Guide to Becoming a Successful Speaker, award-winning author and noted public speaker John Feudo discusses the importance of developing good communications skills and then offers a wealth of concrete advice on how to become a better speaker and listener. Regardless of your age, your occupation or the stage of your career, good communication skills are among your most important assets. Whether you're on the job, at home or at a meeting of your local business or civic organization, you can only be successful if you're able to speak clearly and coherently, listen effectively and think quickly. The ability to speak well is essential to the advancement professional. "Success in advancement can be directly attributed to our ability to communicate effectively. Whether we're making an ask, inspiring an alumni audience or meeting with campus colleagues, developing strong speaking and listening skills is absolutely essential," says Feudo. Anyone who needs to communicate to get through the day from the corporate CEO to the stay-at-home parent will benefit from the sound advice offered in this book. Don't let the fear of speaking get in the way of communicating effectively.</p>

I'd Rather Eat Live Spiders: A Definitive Guide to Becoming a Successful Speaker

John A. Feudo

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Books by Council for Advancement & Support of Education

See the best price to sell, buy or rent books by the Council for Advancement & Support of Education publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Alumni Relations : A Newcomer's Guide to Success

Weathering the Storm: Protecting Your Brand in the Worst of Times

I'd Rather Eat Live Spiders: A Definitive Guide to Becoming a Successful Speaker