Sports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment. Fullerton crafted this new text to present the discipline of sports marketing in two broad perspectives. The first part of the text (Chapters 3 - 14) examines using a sports platform as a foundation for the marketing of non-sports products, including examples such as Tiger Woods' endorsement of Tag Heuer watches and Coca-Cola's sponsorship of soccer's World Cup. The second part of the text (Chapters 15 - 22) deals with the marketing of sports products, increasing media audiences, increasing live attendance, the selling of sports-related products, and more. This is not simply a basic marketing text using sports examples. This new title fills a gap for this newly recognized course area by presenting a strong business perspective through its content. It looks at the economic impact of the industry and identifies an array of career opportunities for students interested in sports marketing. There is comprehensive coverage of how sports are used as a marketing platform and an abundance of real-world national and international examples to support the material.

Sports Marketing, third edition

Fullerton

Chicago Business Press

This course has two teaching challenges - good database design and a skills-development approach. This text contains worked examples along with projects that need manipulation of sample databases. Entity relationship diagrams are also included, as well as a software design tool, ER-Assistant.

Database Design, Application Development, and Administration, 5th Edition

Computers & Technology

Michael, Mannino

Networking & Cloud Computing

Mannino provides with a foundation to understand database technology supporting enterprise computing needs. The text is ideal for new students of database management, who need to understand the fundamental concepts of database management and the relational data model, followed by a mastery of skills in database design and database application development. This textbook provides tools to help students understand relational databases and acquire skills to solve basic and advanced problems in query formulation, data modeling, normalization, application data requirements, and customization of database applications.

Database Design, Application Development, and Administration, Sixth Edition

Mannino,Michael

Databases & Big Data

Human Resource Management: Managing Employees for Competitive Advantage

Business and Society 5th.ed. Paperback 2016 Ferrell

thorne ferrell

Digital Business

Bradley, Stephen

Business Technology

The Ropes to Skip and the Ropes to Know, ninth edition

Ritti

LEVY

and Tocher

Consumer Behavior

Donavan

MOWEN

Minor

This book is still in the plastic wrapping it came in and completely unused

Business and Society: A Strategic Approach to Social Responsibility & Ethics, sixth edition

FERRELL

and Ferrell

THORNE

Book is still in the shrink wrap. Book has no highlighting, writing, or underlining. Binding is untouched.

Human Resource Management, third edition

David Lepak and Mary Gowan

See the best price to sell, buy or rent books by the Chicago Business Press publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Chicago Business Press