<p>How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.</p>

The Branding of Polaroid

Arts & Photography

Giambarba, Paul.

Graphic Design

Capearts Publishing

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Books by Capearts Publishing

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The Branding of Polaroid