<p>In this, her second book, Marilyn Stewart examines the opportunity confronting today's sasvvy marketers to build relationships with customers. She elaborates and expands on the central ideas of her previous book, The Canadian Direct Marketing Handbook, and helps you indentify and market to your most profitable customers through the relationship-building techniques of direct marketing.</p>

The Canadian Direct Marketing Handbook II: Building Customer Relationships

Business & Money

Stewart, Marilyn

Marketing & Sales

Canadian Marketing Association

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Books by Canadian Marketing Association

See the best price to sell, buy or rent books by the Canadian Marketing Association publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Canadian Direct Marketing Handbook II: Building Customer Relationships