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Communication Systems

B.P. Lathi

Bsp Books Pvt. Ltd.

Field Programmable Gate Array Technology

Trimberger, Stephen M.

Introduction to Environmental Science

Science & Math

Anjaneyulu, Y.

Nature & Ecology

This book mainly aims in guiding the teachers and students, the fundamental principles of Pharmaceutical Engineering. This book helps the students in overcoming the obstacles faced by them in understanding the aspects of Pharmaceutical Engineering. Topics, which usually confuse the students, are explained along with applications to broaden their mental horizon regarding the subject. This book is meant to serve as an introductory text for undergraduate students doing Bachelor of Pharmaceutical Sciences (B. Pharm). It will also prove useful to people working in pharmaceutical and allied industries. In keeping with its initiatory approach to pharmaceutical engineering, only the important aspects of the subject have been discussed in a simple and easily comprehensible manner.

Essentials of Pharmaceutical Engineering

Derle, Deeliprao

Bele, Mrudula

Chemistry

The book present unified picture of pragmatic knowledge ontrends in agriculture extension, innovative extension approaches, new methodologies and methods including Information and communication technologies (ICT), extension and focused areas towards changing lives livelihoods of farmers. An attempt has been to comprehend exension practitioner's experiances who worked in different capacities in the extension systems of the globe and this book provides future direction to the students, scholars, mentors and bureaucrats who serve the farming communities.

Advances in Agricultural Extension Towards Changing the Lives and Livelihoods

Engineering & Transportation

Mani, M Surya

Reddy, Sarvareddy Venku

Engineering

Advances in Drug Delivery: Volume - I

Medical Books

Pharmacology

The book deals with (i) all aspects of the direct and indirect effects of weather and atmospheric elements on production, protection and water needs of crops (ii) influences of micro-climates, morphology, physiology and growth stages of crops in differential responses of crops to weather vagaries and weather-induced setbacks and (iii) agrometeorological (a) irrigation scheduling (b) forecasting of crop yields and pests and diseases (c) determination of incidence of crop drought and (d) advisory services. The effects of climate change on crops and cropping practices on global warming and means to mitigate such effects are detailed. Measures essential for achieving (i) cost-effective agricultural sustainability with environmental conservation in a steadily warming atomsphere and (ii) food-security are set out. The book can serve as a text book in Agricultural Meteorology and will be valuable for agricultural policy planners and extension professionals.

Principles and Practice of Agricultural Meterology

Venkatraman, S.

Earth Sciences

Clinical Pharmacy and Pharmacotherapeutics,

Ravishankar. K & Kiranmayi G.V.N

Twenty-five years ago, Pharmaceutical Marketing in India: Concepts, Cases, Strategy was the first-ever sectoral marketing book in the Asia Pacific Region. Today, twenty-five years later, Pharmaceutical Marketing in India for Today and Tomorrow continues to be the most comprehensive sectoral marketing book in pharmaceuticals in the Asia Pacific Region. The new 25th Anniversary Edition of the book is an updated version of the original text with significant new content. The seventy plus cases in the book show how some of the highly successful practitioners of Pharma marketing in India have positioned their products, launched and promoted their brands and defended their therapeutic segments. The experiential insights these cases provide are immensely useful for both the practitioners as well as the students of pharmaceutical marketing in India. What is new in this all-new 25th Anniversary edition? The book presents an introduction to all aspects of changes and initiatives that are happening in the first world markets and whatever baby steps that are being taken by Indian drug majors and their MNC counterparts in India. To name a few - Changing detailing practices such as e-Detailing, iPad detailing or tablet detailing, digital marketing strategies, social media strategies for the pharmaceutical industry, multichannel marketing, closed-loop marketing among others. The new ways of engaging and building meaningful relationships with physicians in today's declining physician access scenario are medical sales liaisons (MSL), key opinion leader (KOL) management and key account management (KAM). This latest edition includes these. The primary purpose of this edition is to make it not only relevant for today but also for tomorrow. In other words, to make it as future-proof as is possible.

Pharmaceutical marketing in India: For Today and Tomorrow

Business & Money

Chaganti, Subba Rao

Marketing & Sales

Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable resource for the practitioners as well as the students of pharmaceutical marketing. The case studies presented in the book offer many experiential insights into how some of the world's renowned pharmaceutical marketers built, launched, defended and managed their brands and steered them clear of competition. The Bullseyes in the book present a snapshot of these winning brands. Studying the Blunders or failures or flops too is significant for the practitioners and students of marketing alike. Because these provide the much-needed insights into the essential, Don'ts while building and managing their brands. Bullseyes and Blunders provides a more practical understanding of various topics that are highly relevant for the Pharma brand managers and marketing managers. These are market opportunity analysis, product positioning, product launches, life cycle management, building and defending a disease-franchise among others. Contents: 1. The Pharmaceutical Market 2. The Pharmaceutical Product 3. Therapeutic Leadership 4. Product Launch Strategy 5. Life Cycle Management 6. Pharmaceutical Marketing Practices: Good and Bad 7. Disease Branding 8. Blue Ocean Strategy 9. The Pricing Strategies 10. Pharma and Social Media

Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing

Industries

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