<p>The primary challenge for fund managers in the alternative investment industry today is how to adroitly raise capital. First, managers need to find investors who are seeking their type of strategy and performance metrics. Then they must navigate a due diligence cycle that can take 9 to 12 months to complete. To be successful, fund managers must realign their marketing efforts and adjust to investors' new evaluation processes. The Fund Manager's Marketing Manifesto shows managers how to plan and execute effective fundraising campaigns in today's alternative investment marketplace. Passive marketing no longer brings in the allocations-outbound marketing is a must, but it takes more time and effort. This book discusses every step of the marketing process, from developing effective marketing materials and researching potential investors, to mounting effective e-mail and phone canvassing campaigns. Central to the discussion is how to build a solid list of investor prospects, and make the most of it. You'll also learn how to avoid two of the major pitfalls that impede success-bad data and inadequate follow-up. Fundraising is not a one-time event. It must be an ongoing part of your firm's business strategy. The Fund Manager's Marketing Manifesto reveals the marketing expertise required to raise capital and build your investor stable.</p>

The Fund Manager's Marketing Manifesto

Business & Money

Ford, Dennis

Marketing & Sales

Brighton House Associates

See the best price to sell, buy or rent books by the Brighton House Associates publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Brighton House Associates

See the best price to sell, buy or rent books by the Brighton House Associates publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Fund Manager's Marketing Manifesto