Tough Selling for Tough Times

Murray Raphel

Neil Raphel

Business & Money

Brigantine Media

What can the owner of an Irish supermarket chain teach anyone about customer service? is the opening sentence in Feargals best-seller. Obviously he can teach them a lot. More than 25,000 copies sold! First to owners and managers then reordered for the staff. Feargal lists the basics for successful service including Listening, The Boomerang Principle and People Power. Read how focus groups are only one of eight listening channels, why you should abolish your head office, the power of the smile and much more.

Crowning The Customer

Quinn, Feargal

Processes & Infrastructure

Successful businessman and direct mail expert Murray summarizes a lifetime of selling success with 52 selling rules, one for each week of the year. Selling Rules! is an easy read, filled with humor and wisdom and illustrations that enhance each rule.

Selling Rules!

Raphel, Murray

Marketing & Sales

Stan Golomb reveals the marketing techniques that have helped hundreds of business owners achieve business success. This book gives detailed explanations of the proven promotions that Stan Golomb created. You can take just one of these ideas and increase your current business by 10% or more. Included is information on innovative ways to increase sales by keeping your customers happy.

How To Find, Capture, and Keep Customers

Golomb, Stan

"Slam-Dunking Wal-Mart" is a call for the preservation of all the qualities we love about hometown America. It is one man's David versus Goliath story. It can also be a road map for your community's fight to keep its downtown businesses and core values. 
The book is written in two parts. The first part describes why Wal-Mart, Home Depot and their kin are a threat to small community life in America. 
The second part gives you a game plan to stop Wal-Mart and other big-box retailers in your home town, much the way Al Norman and other concerned citizens kept Wal-mart out of Greenfield.

Slam-Dunking Wal-Mart

Norman, Al

Finance

The Idea Book

Pellon, Dick

Economics

Complete loyalty marketing refernce book for the supermarket industry. Includes: Theory, Practice, Interviews with Experts and 350 company descriptions of loyalty suppliers including hardware, software, marketing and in-store companies. Includes 16 color pages with examples of loyalty marketing programs. 8 1/2" x 11".

Loyalty Marketing Resource Book

Raye, Janis

Raphel, Neil

"It's My Heart" is a resource guide for patients and families affected by congenital and acquired heart disease. It is intended to provide information on many of the issues families dealing with congential or acquired heart defects encounter. "It's My Heart" was developed over the past several years by a dedicated group of doctors, nurses and parents. The book contains layman descriptions of the various types of congenital heart defects and acquired heart conditions and describes treatments, tests, surgical procedures and much more. 'Before and after' diagrams of defects are also included.

It's My Heart

Health, Fitness & Dieting

Children's Heart Foundation

Diseases & Physical Ailments

Murray Raphel Remembers is the autobiography of one of the world's leading speakers on marketing, advertising, and promotion. This personal memoir includes some of Murray's top retail promotions as well as his memories of his family and travels and speaking career.

Murray Raphel Remembers

S. Prestley ("Pres") Blake and his brother Curtis Blake started the Friendly Ice Cream Company in 1935, in the midst of the Great Depression. Their parents gave them their initial capital, their mother kept the books, and Pres and Curtis worked day and night in their tiny shop. This small family business kept expanding, and over time grew to a 500 plus restaurant chain. The brothers eventually sold their business to the Hershey Corporation. This autobiography of Pres Blake's life starts with this humble beginning. It shows how the brothers invoked straightforward business principles to guide their growth, and by dent of hard work and good advice from other business people, they were able to rapidly grown their restaurant chain. The book also shows Pres' adventures after retirement, including his fascination with cars, with exploring, and with giving back to people and educational institutions. But just as Pres was enjoying his retirement, he was roused to come back and save his "baby" from the management team that had bought the company from Hershey. The last third of the book is devoted to the amazing saga of Pres' fight to liberate his old company from mismanagement. Pres began the fight at age 86, and it took him seven years and tremendous legal fees to make the current ownership say "uncle." This is a fascinating portrait of a man who fought for principles. Age was not going to be a barrier to Pres Blake, who was motivated to make sure his creation continued to be managed properly.

A Friendly Life: The Autobiography of S. Prestley Blake Co-Founder of Friendly Ice Cream Corp.

Biographies & Memoirs

Farnham, Alan

Blake, S. Prestley

Professionals & Academics

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