A complete guide for beginners and pros alike which maps out a stress-free, repeatable, step-by-step process for effective content marketing -- written by a business owner, marketing consultant, and leading authority on the subject. Annoying, dusty old marketing strategies don't work anymore. Today, it's all about inbound marketing -- drawing (not dragging) customers to your business with helpful information they are actively searching out. It's called content marketing, and it's how marketing happens today. The bad news? It's up to you to create online content that works -- and somehow make it stand out among the sea of information that's already online. No pressure! Enter Master Content Marketing. Pamela Wilson has written a step-by-step guide through the content marketing process. It works for both B2B (business-to-business) and B2C (business-to-consumer) content creation. It works even if you're not a "born writer." "Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson." - Brian Clark, CEO Rainmaker Digital and founder of Copyblogger (from the Foreword) Master Content Marketing is for lazy content marketers. Well ... not lazy, exactly. Let's say efficient. You're about to discover: <ul>
<li>How to create a content marketing strategy that guides customers to know, like, and trust your business -- and that builds your audience every time you hit publish</li> <li>An ultra-efficient step-by-step process for creating your content in a way that fits into your busy schedule</li> <li>The seven essential elements of a successful piece of content -- once you know what they are, you can snap together content like a simple puzzle</li> <li>How to capture and use your best content ideas so you can avoid the "blank page blues"</li> <li>Easy-to-use templates for your headlines, subheads, first sentences, and more</li>
</ul>
 During her award-winning 30+ year marketing career, Pamela Wilson has helped local, national, and international clients communicate their messages effectively. She's the founder of BIG Brand System and the former Executive VP of Educational Content at Rainmaker Digital. Her passion is teaching -- and she has a gift for making complex topics simple and easy to understand. She wrote Master Content Marketing to give you a step-by-step process for creating effective content marketing in a stress-free, fun, and repeatable way. Get Master Content Marketing for all the encouragement, resources, and guidance you need to build your online presence with content marketing.

Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience

Business & Money

Wilson, Pamela

Marketing & Sales

BIG Brand Books

A masterclass in content marketing strategy for content creators at every stage of the journey — written by a business owner, marketing consultant, and leading authority on the subject.Whether you're starting out or are managing a vast archive of content, this book delivers a content strategy that will maximize your results.Thoughtful content marketing delivers — traffic, attention, and customers.But too often, content creators just churn out piece after piece, with no thought to how everything fits together.
The result is scattered, confusing, ineffective content marketing.
It's a complete waste of time!
Your content strategy can and should change depending on the stage of growth you're in.With Master Content Strategy, Pamela Wilson delivers an approach that honors your website's lifecycle and adapts to help you grow your skills as you grow your audience.
This approach works for both B2B (business-to-business) and B2C (business-to-consumer) content creation — and for bloggers, podcasters, and vloggers alike.
"In this book, Pamela Wilson gives you a guided walk-through of the nuances, complete with strategies to follow at every stage of your journey. When you’re finished reading, you’ll know exactly what stage you’re in and exactly what to do to get to the next stage." – Jon Morrow, Smart Blogger (from the Foreword)
You're about to discover:
<ul>
<li>How the Lifecycle Approach to content creation will transform your content strategy and empower you to create the right content at the right time</li>
<li>Why you should aim to create Very Important Content — and the key ingredients of this kind of content marketing</li>
<li>A Crash Course for getting your content created and out into the world</li>
<li>How to map out Yearly, Quarterly, and Monthly content plans that guide your content marketing efforts</li>
<li>A robust Idea Bank for content repurposing that will expand your reach whether you're a blogger, podcaster, or vlogger</li>
</ul>
During her award-winning 30+ year marketing career, Pamela Wilson has helped local, national, and international clients communicate their messages effectively. She's the founder of BIG Brand System and is a keynote speaker, author, and respected online educator.
Her passion is teaching — and she has a gift for making complex topics simple and easy to understand.
Get Master Content Strategy so you can maximize your reach and boost your bottom line every time you hit publish.

Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish

Computers & Technology

Internet & Social Media

Are you afraid to hit publish?Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson's 30 years of marketing experience infuse the guidance in the book."Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson." – Brian Clark, CEO Rainmaker Digital and founder of Copyblogger (from the Foreword)This book breaks down the content marketing process so you have what you need to create consistently excellent content that's effective and fun to put together. This system works for both B2B (business-to-business) and B2C (business-to-consumer) content.Read Master Content Marketing and you'll come away with:• Clear content marketing goals so you know what to aim for• Step-by-step guidance for creating your content: you'll never get stuck again!• A content marketing strategy that builds your audience with every piece of content you create• Content marketing examples that will show you what to aim for• Ideas and templates for headlines, subheads, first sentences, and more• The encouragement, resources, and guidance you need as you build your online presence with content marketingDuring her award-winning 30-year marketing career, Pamela Wilson has helped local, national, and international clients communicate their messages effectively. Her passion is teaching — and she has a gift for making complex topics simple and easy to understand.She wrote Master Content Marketing to provide step-by-step help to empower people (even non-writers) to create effective content marketing in a stress-free, fun, and repeatable way.What will happen to your online presence when you lose your fear of hitting publish? Read Master Content Marketing and find out.

The Incident of New Mexico's Nightriders: A True Account of the Socorro Vigilantes

History

Bob L'Aloge

Americas

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