<p>EXPERTISE creates the opportunity to build a unique professional service practice that is designed one that has differentiated strategies, goals, and mission based on your vision and leadership. EXCELLENCE is the result of applied expertise the message that your marketers and business developers communicate to both existing and potential clients. EXPERIENCE comes from the right practice of your business providing collaborative work that your people love to do, and as a result, work that your client s love beyond expectation. In The Architecture of Value, Craig Park updates his 2002 publication Design. Market. Grow! with and expanded collection of observations and lessons learned drawn from more than 40 years in the building industry. Framed as practical direction for aspiring leaders, he shares real-world examples of how to build a professional service firm through a combination of leadership, collaboration, and value; the basis for creating an enduring professional service practice.</p>

The Architecture of Value: Building Your Professional Practice

Business & Money

Park, Craig

Management & Leadership

Aquilan Press

The brand of the professional service firm is one of the most misunderstood and often under-utilized tools used to build market share and increase business. Your brand is critical to establishing and sustaining your firm's image in the market, and critical to the creation of a successful and enduring professional practice.In The Architecture of Image: Branding Your Professional Practice, Craig Park, SMPS Fellow and award-winning author, explores how culture, collaboration, and communication create, develop, and sustain an enduring brand. Sharing insights and best practices and examples from some of the leading brands in the AEC industry, this book provides your firm with the understanding and tools to establish your brand in the professional service marketplace.

The Architecture of Image: Branding Your Professional Practice

Marketing & Sales

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Books by Aquilan Press

See the best price to sell, buy or rent books by the Aquilan Press publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Architecture of Value: Building Your Professional Practice

The Architecture of Image: Branding Your Professional Practice