<p>Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near impossible: to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus.</p>

Customer Obsession: Your Roadmap to Profitable CRM

Business & Money

Anton, Jon

Nederlof, Ad

Management & Leadership

Anton Pr

See the best price to sell, buy or rent books by the Anton Pr publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Anton Pr

See the best price to sell, buy or rent books by the Anton Pr publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Customer Obsession: Your Roadmap to Profitable CRM