"By focusing on the intersection between the pharmaceutical industry and popular culture, Alex Taylor succeeds in telling one of the great tales of American civilization - the heroic effort to conquer the common cold. Both scholarly and enteraining, crammed full with colorful and exotic detail, Amazing Mentholatum is an amazing achievement." --Jonathan Kirsch, Los Angeles based author, attorney, and book review columnist"I loved this book. Played out in the prairie factories of Wichita and the mint fields of Japan - and luxuriously illustrated - this is a tale of an early-twentieth-century battle royal between patent medicines, of Horatio Alger-style entrepreneurship, hucksterism and good works, vividly portrayed against a backdrop of the formative years of today's multi-billion-dollar industry devoted to the common cold as it coevolved with government regulation to curb its colorful and sometimes lethal excesses." --George H. Caughey, M.D. Chief, Pulmonary and Critical Care Medicine, San Francisco Veterans Affairs Medical Center; Professor of Medicine, UCSF; Investigator, Cardiovascular Research Institute"The graphic design is outstanding, but so is the research and writing. It's a fine contribution to local history and beyond." --Craig Miner, Willard W. Garvey Distinguished Professor of Business History, Wichita State University

Amazing Mentholatum and the Commerce of Curing the Common Cold

Alex Taylor

Angeles Crest Publications

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Books by Angeles Crest Publications

See the best price to sell, buy or rent books by the Angeles Crest Publications publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Amazing Mentholatum and the Commerce of Curing the Common Cold