JOURNEY TO ENTREPRENEURSHIP
Nobody becomes an entrepreneur because it’s easy. They are driven by an unstoppable dream. It’s a life calling, not a career. They hold themselves to relentlessly high standards, and when they fall, they fall hard.
Entrepreneurs who start businesses armed only with ideas and a rough plan – rather than a structured organization backed with capital, talented employees and a full stock of products – face a multitude of unique challenges. As a result, these business owners often have colorful and illuminating war stories of survival – especially from their early years. Sometimes they make their way via trial and error, sometimes with luck, but usually it is through perseverance. THE START - JOURNEY TO ENTREPRENEURSHIP is the result of candid conversations with active entrepreneurs from vastly different styles and backgrounds that allows us to discover some common and not so common traits that often go unrecognized.
They share the defining moments in their journey to entrepreneurship, from childhood business ambitions to early work life, revealing the moment they crossed over from "I'm going to be an entrepreneur" to "I am an entrepreneur" and the reaction they received from friends and family.
You’ll read about the success and failure they encountered along the way, as well as the lessons learned that they still apply today. If you’ve ever thought about going into business for yourself, chances are you will probably recognize some of the same feelings of doubt and exhilaration described within the pages of these fascinating, inspirational and motivating stories. THE START is a must-read for entrepreneurs at every level. 
Featuring Conversations with: 
<ul>
<li>DUANE SIEBERT</li>
<li>J. NICHOLE SMITH MATT TRAINER</li>
<li>KIMBERLY SPENCER HANS RIJFKOGEL</li>
<li>COURTNEY KOSTELECKY</li>
<li>MATT BROWN</li>
<li>ANTHONY D. SMITH</li>
<li>DAVE McGARRY JESS AND SARA OWEN</li>
<li>DORINA LANZA</li>
<li>JACK AUSTIN</li>
<li>JIMENA CORTES ARMAND AGUILLON</li>
<li>PATRICK MEJIA DANIEL GIORDANO</li>
<li>CHRIS DALEY</li>
<li>VANESSA LAMARO AND MARY MARTIN</li>
<li>BRIAN HOWER</li>
</ul>

The Start: Journey to Entrepreneurship

Business & Money

Group, Authority Media

Processes & Infrastructure

Ainsley & Allen

Faith Into Abundance
The ability to earn a profit is the ability to multiply our resources while helping other people. It is a wonderful ability that God blessed entrepreneurs with, and it is not evil or morally neutral... but fundamentally good. 
However, it's not always easy. We have to keep faith and know that the promise from God is coming. 
Through the inspiring stories in this book, you'll see how entrepreneurs that remained faithful through hard times were blessed with great abundance. 
You'll read about:
A baseball player who lost his career and became an alcoholic, but has now founded a charity give hope to the homeless.
A little boy with Down syndrome who sparked a change in his Dad's business that now impacts people all over the world. 
A woman whose husband unexpectedly walked out on her and their 5-year-old son who now has a successful business helping other women get through similar situations.
A man with a $50 million business and a beautiful family who lost it all due to a meth and heroin addiction and how he got it back. "FAITH INTO ABUNDANCE" features personal and inspiring stories from
<ul>
<li>Brian Ainsley Horn</li> <li>Carmen Sakurai</li> <li>Robert Thornton</li> <li>Jillian Quinn</li> <li>Mike "Mountainman" Lamborne</li> <li>David Norrie</li> <li>Scott Jones And Brian Krider</li> <li>Lisa Avedon</li> <li>Stephen F. Skinner</li> <li>Jaime Smith</li> <li>Cydney Bulger, Esq.</li> <li>Jim Schneider</li> <li>Demitrus Evans</li> <li>Malcolm X. Adams</li> <li>Lisa Ashe</li> <li>David D. Simons</li> <li>Jennifer Xue</li> <li>Gary LeBlanc</li> <li>Dan Vallee</li> <li>Brant Phillips</li> <li>Patsy Rae Dawson</li> <li>Dr. Ron Eccles</li> <li>Matt LaClear</li> <li>Ashley Hill</li> <li>John Rowley</li> <li>Phillip Singleton</li> <li>Ben Malick</li> <li>Zondra Wilson</li> <li>Don Schnure</li> <li>Howard Partridge</li> <li>Mayra Fernandez</li> <li>Lory Moore</li>
</ul>

Faith Into Abundance: 30 Stories of Faith From Successful Christian Entrepreneurs

Horn, Brian Ainsley

Religion & Spirituality

What is “NeuroAuthority” anyway? At a high level, it’s the combination of neuroscience and authority marketing.
Neuromarketing is a new field of marketing research that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. The technology is based on a model whereby the major thinking part of human activity (over 90%), including emotion, takes place in the subconscious area that is below the levels of controlled awareness.
Authority marketing helps entrepreneurs leverage their knowledge to gain authority status in their industry. This authority status then allows them to dramatically amplify their message and convert their new audience into higher paying customers. In other words, it’s the process for positioning yourself as an authority, or even a celebrity, in your marketplace.
NeuroAuthority is the science of creating authority positioning in the subconscious area that is below the levels of controlled awareness. It’s using the proven tools of neuroscience to determine why we deem one person as an “expert” over another and then applying the research so you can use it to get more clients.
Traditional methods used by marketers won’t trigger decisions at a subconscious level. They just use whatever the “shiny button” is at the moment, and hope that it will work. Instead, they should use a scientific approach to capture insights that predict why prospects will choose to follow, respect, and eventually buy from one person over another.
In his latest book, Best Selling Author and Entrepreneur, Brian Ainsley Horn reveals the concept of NeuroAuthority and uses case studies to back up his findings. He also provides actionable applications of it for entrepreneurs, small business owners, and professionals.

NeuroAuthority: How to Create Authority Positioning in the Subconscious and be Remembered

Marketing & Sales

What's Really Eating You?: Overcome the Triggers of Comfort Eating

When we face our stuff , we no longer need to stuff our faces.
THAT MAGIC DIET, detox, flush, or pill that promises a 10-pound weight loss in a week is tempting, isn’t it? We know it won’t last—and wonder if it works—and yet...
When you find yourself staring longingly into the refrigerator for comfort and stress release, start a diet with good intentions but lose focus, reach your goal and then yo-yo back up or gain even more weight, it’s not hunger driving you.
It’s time to look at what’s really eating you.
<ul>
<li>Learn to enjoy your food again</li>
<li>Discover and overcome your triggers of comfort eating</li>
<li>Find strategies for navigating the all-you-can-eat buffet, office kitchen, and parties</li>
<li>Create a plan for weight loss and maintenance that fits you</li>
</ul>
When you’re ready to lose, I can help you win!

Health, Fitness & Dieting

Jones, Renée

Psychology & Counseling

Fit Over 40 Challenge: Six Weeks to Lose Fat, Build Muscle and Feel 20 Years Younger

Baseball great Mickey Mantle once said, “If I knew I was going to live this long, I'd have taken better care of myself”. 
If you are rolling into your 40s, 50s or beyond, and your body just doesn’t look and feel as young and active as your mind, then it’s time for you to take the Fit Over 40 Challenge.
Is it realistic for a 40 plus person, who hasn’t exactly been kind to their bodies in quite some time, to expect to turn back the clock 20 years... or even get in the best shape of their life? Can this be done without some crazy fad diet or having to work out like a Navy Seal?
David McGarry says “Absolutely!” In fact, today at 43 David is in better shape than he was the day he got out of college. And so are many of his clients that are in their late 50s. 
For the past two decades, David McGarry has helped hundreds of men and women transform their lives by working with them to improve their health and quality of life through his personal training and fitness coaching. Now he’s made one of his most powerful and successful systems available to the masses.
The FIT OVER 40 CHALLENGE doesn’t just focus on weight loss but helps you create the mindset necessary and to recognize the limiting beliefs that are preventing you from achieving your fitness goals. Let David coach you through the FIT OVER 40 CHALLENGE so you break those barriers and reach a level of fitness you didn’t think was possible at your age.

McGarry, David

Exercise & Fitness

Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization.
You’ll learn how to implement a successful strategy the very first time based on CMO.com’s Five Phases of Data Driven Marketing.
<ol>
<li>Gather</li>
<li>Understand</li>
<li>Decide and Automate</li>
<li>Execute</li>
<li>Test and Learn</li>
</ol>
Roger Bryan spent three years working with hundreds of businesses on their “Modern Marketing Strategies” and discovered that the most successful businesses all had one thing in common: an understanding of how to leverage data in their marketing efforts.
It doesn’t matter if you’re a marketing agency owner, a CMO, or even a college student looking for your first marketing internship, by the end of this book, you will be armed with an understanding of how data can make your life easier, and how data-driven marketing can make your campaigns more successful.

Data Driven Marketing: Leverage Data to Increase Sales, Grow Profits, and Land More Customers

Bryan, Roger

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