Too many companies sabotage their success by losing sight of the corporate vision that helped them to attain it. This compelling book by the bestselling authors of Vision in Action and the classic The Rational Manager focuses on how to maintain that corporate vision at every level of the organization.

The Culture of Success: Building a Sustained Competitive Advantage by Living Your Corporate Beliefs

Business & Money

Zimmerman, John

Tregoe, Benjamin B.

Management & Leadership

McGraw=Hill

Design Research Through Practice: From the Lab, Field, and Showroom focuses on one type of contemporary design research known as constructive design research. It looks at three approaches to constructive design research: Lab, Field, and Showroom. The book shows how theory, research practice, and the social environment create commonalities between these approaches. It illustrates how one can successfully integrate design and research based on work carried out in industrial design and interaction design. The book begins with an overview of the rise of constructive design research, as well as constructive research programs and methodologies. It then describes the logic of studying design in the laboratory, design ethnography and field work, and the origins of the Showroom and its foundation on art and design rather than on science or the social sciences. It also discusses the theoretical background of constructive design research, along with modeling and prototyping of design items. Finally, it considers recent work in Lab that focuses on action and the body instead of thinking and knowing. Many kinds of designers and people interested in design will find this book extremely helpful.

Design Research Through Practice: From the Lab, Field, and Showroom

Computers & Technology

Koskinen, Ilpo

Binder, Thomas

Redström, Johan

Wensveen, Stephan

Computer Science

Morgan Kaufmann

RESEARCH AND WRITING IN THE DISCIPLINES is a comprehensive guide to the process of researching and writing across the curriculum.

Research and Writing in the Disciplines

Education & Teaching

Higher & Continuing Education

Heinle

Hungary, justly proud of its rich heritage, may boast of at least one legendary icon in the arts, science, technology and other fields of endeavor. But not until Alex Kvassay came along did a native son achieve such universal renown in the fast-moving world of corporate aviation.Here in a free-flowing style, Kvassay writes lucidly of his most memorable, often terrifying experiences. They range from his youth in a Budapest under siege to his extraordinary success as an international marketer of business jets and, ultimately, to his exciting life in retirement. An entertaining, enlightening book, his words are witty, insightful, compelling.Alex was still in high school when the horrors of World War II stormed across the Hungarian border in 1944. How he outwitted the Nazi invaders and their Soviet conquerors, whom he describes as an even worse enemy, is the stuff of Hollywood, though peppered with typical Kvassay humor. Despite the ever-present threat of death or imprisonment, the author always found something funny in the way German and Russian soldiers waged war.And here, for the first time, he reveals his secret work for military intelligence in Hungary and Turkey and why, as a refugee immigrant, the U.S. Army brought him to America for a classified defense post in the Pentagon.Following a three-year hitch in the U.S. Army, he became a naturalized American citizen in 1952 and soon embarked on a long and productive career in aviation, an industry about which he knew absolutely nothing. A quickstudy, self-assured, multilingual, he started at Beech in Wichita, Kansas, where he was low man on a very tall totem pole. However, he soon established himself as one of the most effective international sales reps in the company.Believing he was at a dead end at Beech, he joined Bill Lear as head of export for the brand new Learjet. The high performance Learjet revolutionized executive air travel; the high performance Kvassay revolutionized corporate aircraft marketing.

Alex in Wonderland: A Life of High Adventure from War-Torn Europe to the World of Aviation

Westernlore Pr

A Quarter Century on the Road to Stardom (The Atlantic Championship Series)

Engineering & Transportation

Automotive

Motorbooks Intl

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Books by Zimmerman, John