Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media &amp; Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. <ul>
<li>Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations </li> <li>Understand the history and culture of each social media type, including features, functionality, and protocols </li> <li>Get clear-cut explanations of the methods you need to trigger viral marketing successes </li> <li>Choose the technologies and marketing tactics most relevant to your campaign goals </li> <li>Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators</li> </ul>

The Social Media Marketing Book

Computers & Technology

Zarrella, Dan

Web Development & Design

O'Reilly Media

Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results. The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques. <ul>
<li>Lists what time of day and what day of the week the most retweets occur</li> <li>Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links</li> <li>Describes how to avoid crowding your content</li> </ul>
The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.

The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies

Business & Money

Industries

wiley

How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way.
Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette.
<ul>
<li>Approach Facebook's complex environment with clear, actionable items</li>
<li>Make sense of the social networking world</li>
<li>Be familiar with the technologies you need for social network marketing</li>
<li>Explore tactics for using Facebook features, functionality, and protocols</li>
<li>Learn how to set specific campaign goals</li>
<li>Determine which Facebook features are relevant to your campaigns</li>
<li>Plan and execute Facebook marketing strategies</li>
<li>Measure the results of your campaigns with key performance indicators</li>
</ul>

The Facebook Marketing Book

Zarrella, Alison

Marketing & Sales

Want to learn how to maximize social media? When to do it, what words to use, who to tweet at? Look no further than Zarrella’s Hierarchy of Contagiousness: The Science, Design and Engineering of Contagious Ideas. Social media master Dan Zarrella has amassed years of experience helping people negotiate the often mystical place of social media marketing. Now, he has condensed those well-tried ideas into this concise and conversational book. Zarrella’s Hierarchy of Contagiousness demystifies and deconstructs how social media works, who it benefits and why we all depend upon it to help our good ideas spread.

Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas

Engineering & Transportation

Engineering

The Domino Project

Das Social Media-Marketing Buch

Business Technology

O'Reilly Vlg. GmbH & Co.

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