"Philosophy, economics, and biology have rarely been so entertaining."—Matt Ridley, author of Genome Paul J. Zak's proclivity for taking blood samples has earned him a nickname as the "vampire economist." But his sanguinary habit is backed by his scientific quest: What if there was a master switch for human behavior? On, and people are loving and generous. Off, and they revert to violence and greed. By studying thousands of blood samples, Zak has pinpointed just such a switch: a brain chemical called oxytocin. Sprinting around the globe and into the human brain, The Moral Molecule is a dazzling narrative as erudite and entertaining as bestsellers like Flow, Drive, and Why We Love.

The Moral Molecule: How Trust Works

Self-Help

Zak, Paul J.

Success

Penguin Publishing Group

A Revolution in the Science of Good and Evil Why do some people give freely while others are cold hearted? Why do some people cheat and steal while others you can trust with your life? Why are some husbands more faithful than others—and why do women tend to be more generous than men? Could they key to moral behavior lie with a single molecule? From the bucolic English countryside to the highlands of Papua New Guinea, from labs in Switzerland to his campus in Souther California, Dr. Paul Zak recounts his extraordinary stories and sets out, for the first time, his revolutionary theory of moral behavior. Accessible and electrifying, The Moral Molecule reveals nothing less than the origins of our most human qualities—empathy, happiness, and the kindness of strangers.

The Moral Molecule: The Source of Love and Prosperity

Business & Money

Dutton

The Moral Molecule: the new science of what makes us good or evil

Personal Transformation

Human beings can be so compassionate—and yet they can also be shockingly cruel. What if there was a hidden master control for human behavior? Switch it on and people are loving and generous. Switch it off and they revert to violence and greed. Pioneering neuroeconomist Paul J. Zak has discovered just such a master switch, a molecule in the human brain.The Moral Molecule is a firsthand account of this discovery, revealing how evolution built the Golden Rule into our biology. From his laboratory in California to the jungles of Papua New Guinea, Zak takes you on an amazing and exciting journey to what it means to be human.Zak’s experiments—what science writer Matt Ridley called “the most revealing in the history of economics”—measure a brain chemical called oxytocin found in the bloodstream. His colleagues sometimes call him the vampire economist. His research team has taken blood from thousands of people as they made decisions with money in the lab, played football out on the field, jumped from an airplane, attended a wedding, and many other situations in which human interactions take place. Ascending from molecules to families to entire societies, Zak’s findings reveal how oxytocin can produce a virtuous cycle of love and prosperity.The Moral Molecule is a journey well beyond common theories about why we make the decisions we do. Zak explains what underlies the great mysteries of human behavior—why some husbands are more faithful than others; why women tend to be more generous than men; why we are sometimes rational and other times irrational. He explores the role of religion in moral behavior, how the moral molecule operates in the marketplace, and—most important, once we understand the moral molecule—how we can consciously use it to make our own lives better.

BRILLIANCE AUDIO ^

Human beings can be so compassionate—and yet they can also be shockingly cruel. What if there was a hidden master control for human behavior? Switch it on and people are loving and generous. Switch it off and they revert to violence and greed. Pioneering neuroeconomist Paul J. Zak has discovered just such a master switch, a molecule in the human brain.
The Moral Molecule is a firsthand account of this discovery, revealing how evolution built the Golden Rule into our biology. From his laboratory in California to the jungles of Papua New Guinea, Zak takes you on an amazing and exciting journey to what it means to be human.
Zak’s experiments—what science writer Matt Ridley called “the most revealing in the history of economics”—measure a brain chemical called oxytocin found in the bloodstream. His colleagues sometimes call him the vampire economist. His research team has taken blood from thousands of people as they made decisions with money in the lab, played football out on the field, jumped from an airplane, attended a wedding, and many other situations in which human interactions take place. Ascending from molecules to families to entire societies, Zak’s findings reveal how oxytocin can produce a virtuous cycle of love and prosperity.
The Moral Molecule is a journey well beyond common theories about why we make the decisions we do. Zak explains what underlies the great mysteries of human behavior—why some husbands are more faithful than others; why women tend to be more generous than men; why we are sometimes rational and other times irrational. He explores the role of religion in moral behavior, how the moral molecule operates in the marketplace, and—most important, once we understand the moral molecule—how we can consciously use it to make our own lives better.

Marketing & Sales

Trust Factor: The Science of Creating High-Performance Companies

Business Culture

No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences. 
Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there’s a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold. 
Creating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary. Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak explains why brains crave the extraordinary. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners.You can guess if your experience will be extraordinary—or you can apply the insights from Immersion to ensure it is.

Immersion: The Science of the Extraordinary and the Source of Happiness

Lioncrest Publishing

No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.\nExperience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there's a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold.\nCreating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary. Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak explains why brains crave the extraordinary. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners. 
﻿ 
You can guess if your experience will be extraordinary-or you can apply the insights from Immersion to ensure it is.

"El libro de Zak es tan ameno como apasionante y profundo." 
Kirkus Review 
"Todo lo que das, lo recibes". Lejos de ser un concepto romántico o idealista, esta frase es un principio con base científica que el investigador Paul Zak, experto en la nueva disciplina denominada neuroeconomía, ha demostrado en una investigación extensiva y revolucionaria. 
La clave está en la oxitocina, una molécula que se dispara en el torrente sanguíneo cuando (y he aquí lo más sorprendente) otro ser humano nos obsequia con un gesto desinteresado: la amabilidad se contagia. En la oxitocina radica la clave de las relaciones humanas, desde nuestras interacciones cotidianas hasta la riqueza de las naciones, desde conductas más heroicas hasta las más depravadas. 
En un recorrido delicioso por la cultura de la moral, que toca cuestiones de género y de psicología, de historia y de religión, Zak desvela por primera vez y de forma incontestable los misterios de la confianza y la calidad humana. Una obra urgente, apasionante y reveladora que ha saltado a los medios y que está considerada ya la receta infalible para construir esa armoniosa y próspera -rica en oxitocina- que tanto necesitamos.

La molécula de la felicidad (Spanish Edition)

Economics

Indicios

See the best price to sell, buy, or rent books by Zak, Paul J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Zak, Paul J.

See the best price to sell, buy, or rent books by Zak, Paul J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Moral Molecule: How Trust Works

The Moral Molecule: The Source of Love and Prosperity

The Moral Molecule: the new science of what makes us good or evil

The Moral Molecule: The Source of Love and Prosperity

The Moral Molecule: The Source of Love and Prosperity

The Moral Molecule: The Source of Love and Prosperity

Trust Factor: The Science of Creating High-Performance Companies

Immersion: The Science of the Extraordinary and the Source of Happiness

Immersion: The Science of the Extraordinary and the Source of Happiness

La molécula de la felicidad (Spanish Edition)