Explains what advertising is, how it works, and what one must understand and do to be successful at it

How to Become an Advertising Man

Business & Money

Young, James Webb

Marketing & Sales

Passport Books

The Diary of an Ad Man: The War Years June 1, 1942-December 31, 1943

Natl Textbook Co Trade

First printed in 1963, How to Become an Advertising Man has stimulated thousands of long-term practitioners and neophytes alike to greater achievement by showing concisely with insight, wit, an fact what advertising really is, how it works, and what one must understand do to be successful in its practice.

How to become an advertising man

Crain Books

This concise and powerful book lifts the lid on the creative process and eloquently details the steps needed to create exciting new ideas. Advertising copywriters, engineers, poets, painters and scientists have all benefited from its text to make creative breakthroughs.From Chapter 1:"'You have produced a lot of advertising ideas. Just how do you get them? The boys are waiting for me to come back and tell them.' Now I know that if I had not been so flattered by this question, and if my questioner had not been so obviously serious in asking it, I would have had a hearty fit of laughing at this point. I thought at the time that I had never heard a funnier or more naive question. And I was completely unable to give any helpful answer to it. But it struck me afterward that maybe the question 'How do you get ideas?' wasn’t as silly as it sounded. Maybe there was some answer to it. And off and on I thought about it. " - James Webb Young, A Technique for Producing Ideas

A Technique for Producing Ideas

Self-Help

Creativity

Independently published

The Diary of an Ad Man: The War Years June 1, 1942 to December 31, 1943

This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

The Diary Of An Ad Man: The War Years June 1, 1942 To December 31, 1943

Biographies & Memoirs

Leaders & Notable People

Kessinger Publishing

This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field...

Blurb

This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field...

Success

CreateSpace Independent Publishing Platform

This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field.

A Technique for Producing Ideas -: the simple five-step formula anyone can use to be more creative in business and in life!

This concise and powerful book lifts the lid on the creative process and eloquently details the steps needed to create exciting new ideas. Advertising copywriters, engineers, poets, painters and scientists have all benefited from its text to make creative breakthroughs. Advertising trailblazer William Bernbach wrote, "James Webb Young conveys in his little book something more valuable than the most learned and detailed texts on the subject of advertising. Mr. Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process". Table of contents <ul>
<li>How it started</li> <li>The formula of experience</li> <li>The Pareto theory</li> <li>Training the mind</li> <li>Combining old elements</li> <li>Ideas are new combinations</li> <li>The Mental digestive process</li> <li>"Constantly thinking about it"</li> <li>The final stage</li> <li>Some after-thoughts</li> </ul>

A technique for producing ideas: A simple five step formula for producing ideas

See the best price to sell, buy, or rent books by Young, James Webb. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Young, James Webb

See the best price to sell, buy, or rent books by Young, James Webb. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

How to Become an Advertising Man

The Diary of an Ad Man: The War Years June 1, 1942-December 31, 1943

How to become an advertising man

A Technique for Producing Ideas

The Diary Of An Ad Man: The War Years June 1, 1942 To December 31, 1943

A Technique for Producing Ideas

The Diary of an Ad Man: The War Years June 1, 1942 to December 31, 1943

A Technique for Producing Ideas

A Technique for Producing Ideas -: the simple five-step formula anyone can use to be more creative in business and in life!

A technique for producing ideas: A simple five step formula for producing ideas