Cable television, videos, databases, e-mail, cell phones, and websites -- the information age has changed the face of communication in almost all fields: Writers use computer databases to research; reporters and columnists submit articles through electronic transmission from around the globe; companies send messages via fax, video, or computerized sound files. But the key ingredient to success in any communications job remains the same -- good writing. In today's world, good writing has suffered from the proliferation of technology. This book stresses the importance of accurate, articulate writing in the information age, and the key component of audience consideration in the writing process. This book serves as a brief yet thorough guide to clear, concise writing for the media. It sets up the writing process and shows readers how to accomplish each writing task in a mass media context. Throughout the book, readers are reminded to always consider the importance of audience in producing and analyzing media and messages. Illustrative and specific real life examples provide readers with guidance for improving their writing. By recognizing that today's readers are preparing for a changing media environment, this book covers a wide range of fields (print, electronic media, public relations, and advertising), and illuminates the differences in writing styles among them. Mass communication and electronic communication specialists, newscasters, editors, advertisers, and public relations professionals,

Reaching Audiences: A Guide to Media Writing (2nd Edition)

Reference

Yopp, Jan Johnson

Katherine C. McAdams

Words, Language & Grammar

Allyn&Bacon

An Introduction to News Reporting gives beginning reporters the tools to succeed by introducing them to news beats and the people, issues, sources, and stories associated with them. The text begins by reviewing the basics of reporting, including conducting interviews, developing sources, finding documents, and gathering information ethically and legally. It continues with a detailed look at the beats students are most likely to cover as beginning reporters: local government, education, business, police and fire, courts, and others. Useful online sources are also included.

An Introduction to News Reporting: A Beginning Journalist's Guide

Politics & Social Sciences

Haller, Beth A.

Social Sciences

Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout the book.  The book covers specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics. The book covers a wide range of media fields such as print, electronic media, public relations, and advertising and illuminates the differences and similarities in writing styles among them.  For anyone interested in media and news writing.

Reaching Audiences: A Guide to Media Writing (3rd Edition)

McAdams, Katherine C.

Writing, Research & Publishing Guides

Reaching Audiences: A Guide to Media Writing provides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout, while illustrative and specific real life examples provide guidance for writing improvement. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. Recognizing the changing media environment, this book covers a wide range of careers in print, electronic media, public relations, and advertising, illuminating the differences and similarities in writing styles among them.

Reaching Audiences: A Guide to Media Writing (4th Edition)

McAdams, Kathy C

Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This text sets up the writing process and shows students - and instructors - how to accomplish each task in a mass media context. Throughout the book, students see the importance of the audience in considering media and messages. Illustrative and specific real life examples provide students with guidance for improving their writing. By recognizing that today's students are preparing for careers in a changing media environment, this text covers a wide range of fields (print, electronic media, public relations, and advertising) and illuminates the differences in writing styles among them.

Student Workbook

Reaching Audiences: A Guide to Media Writing is the essential writing handbook for any student who want a brief yet thorough guide to correct, clear writing for the media. This text stresses the importance of clear, concise, accurate writing in a media world that is increasingly online. The book sets up the writing process and the essential art of editing while reinforcing the importance of the audience in considering the structure of media messages. Illustrative and specific real life examples provide guidance for students in improving their writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. By recognizing today’s ever-changing media environment, this text is grounded in the basics of good writing essential to communicators in print, online, broadcast, and strategic communication.

Reaching Audiences: A Guide to Media Writing

Thornburg, Ryan M.

Pearson

Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This text sets up the writing process and shows students - and instructors - how to accomplish each task in a mass media context. Throughout the book, students see the importance of the audience in considering media and messages. Illustrative and specific real life examples provide students with guidance for improving their writing. By recognizing that today's students are preparing for careers in a changing media environment, this text covers a wide range of fields (print, electronic media, public relations, and advertising) and illuminates the differences in writing styles among them.

Student Workbook for Reaching Audiences: A Guide to Media Writing

Reaching Audiences

PEARSON

Yopp, Jan Johnson, McAdams, Katherine C.

Reaching Audiences New Mysearch Lab Access Card: With Pearson eText

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