An eating guide for parents who eschew fast-food diets demonstrates how to encourage healthy eating in children without resorting to trickery or nagging, explaining how to broaden a child's palate and overcome fussiness by offering a range of simply prepa Title: The Gastrokid Cookbook Author: Garvey, Hugh/ Yeomans, Matthew Publisher: John Wiley &amp; Sons Inc Publication Date: 2009/08/03 Number of Pages: 160 Binding Type: HARDCOVER Library of Congress: 2008045640

The Gastrokid Cookbook: Feeding a Foodie Family in a Fast-Food World

Cookbooks, Food & Wine

Yeomans, Matthew

Garvey, Hugh

Baking

Harvest

#Fail: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One chronicles another kind of digital pioneer, those brands that have made iconic, early stumbles in social media that have resulted in consequences well beyond a loss of a few "friends" or "followers." From a lock-picking geek's take-down of Kryptonite in 2004 to Carnival Corp's tin-eared response to the Costa Concordia tragedy in January, 2012, the blunders chronicled here cost companies millions, bruised well-honed corporate reputations and sunk careers. This book chronicles the mistakes and provides a road map to help you and your company learn from those mistakes to make sure you don't become the next Social Media Screw-Up!

#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One

Warner, Bernhard

Business & Money

lulu.com

Matthew Yeomans begins his investigation into the role of oil in America by trying to spend a day without oil—only to stumble before exiting the bathroom (petroleum products play a role in shampoo, shaving cream, deodorant, and contact lenses). When Oil was published in cloth last year, it was quickly recognized as the wittiest and most accessible guide to the product that drives the U.S. economy and undergirds global conflict. The book sparked reviews and editorials across the country from the Wall Street Journal, the Christian Science Monitor, and The Nation to Newsday , the San Francisco Chronicle, Wired and others. Author Michael Klare (Blood and Oil) called it “a clear, comprehensive overview of the U.S. oil industry . . . in one compact and highly readable volume,” and Boldtype praised Yeomans’s “crisp journalistic voice. . . . Understanding the business of oil is essential in any modern dialog of power, politics, or the almighty buck, and Yeomans delivers a well-researched and gripping read.” Illustrated with maps and graphics—and now with an all-new afterword—Oil contains a brief history of gasoline, an analysis of the American consumer’s love affair with the automobile, and a political anatomy of the global oil industry, including its troubled relationship with oil-rich but democracy-poor countries.

Oil: Anatomy of an Industry (Bazaar Book)

Economics

The New Press

Matthew Yeomans begins his investigation into the role of oil in America by trying to spend a day without oil—only to stumble before exiting the bathroom (petroleum products play a role in shampoo, shaving cream, deodorant, and contact lenses). When Oil was published in cloth last year, it was quickly recognized as the wittiest and most accessible guide to the product that drives the U.S. economy and undergirds global conflict. The book sparked reviews and editorials across the country from the Wall Street Journal, the Christian Science Monitor, and The Nation to Newsday , the San Francisco Chronicle, Wired and others. Author Michael Klare (Blood and Oil) called it “a clear, comprehensive overview of the U.S. oil industry . . . in one compact and highly readable volume,” and Boldtype praised Yeomans’s “crisp journalistic voice. . . . Understanding the business of oil is essential in any modern dialog of power, politics, or the almighty buck, and Yeomans delivers a well-researched and gripping read.”
Illustrated with maps and graphics—and now with an all-new afterword—Oil contains a brief history of gasoline, an analysis of the American consumer’s love affair with the automobile, and a political anatomy of the global oil industry, including its troubled relationship with oil-rich but democracy-poor countries.

Oil: A Concise Guide to the Most Important Product on Earth

Trust Inc.: How Business Wins Respect in a Social Media Age

We are entering the age of sustainability – a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. At the same time companies must meet the demands of consumers as they adjust to this rapidly changing way of life. Supercharging this change in consumer behaviour is social media – a communications revolution that is democratising and disrupting society in ways never seen before. In this book, Matthew Yeomans explains why embracing sustainability is key to helping companies articulate their sense of purpose (and their reason to exist) in a world where social media is eroding trust in all institutions. The book shows how social media has made sustainability a mainstream concern for all society, how it compelled companies to be more authentic and accountable in their actions and how it will continue to shape how companies communicate the importance of sustainability to all of society. This book is a powerful guide for both communication and marketing professionals in business, especially Fortune 500, FTSE 250 companies and agencies, on how to use social media to communicate with their audiences and stakeholders in an authentic way. It is also a guide/text book for the growing field of sustainability communication in higher education.

Trust Inc.

Business Culture

Routledge

Product Description We are entering the age of sustainability – a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. At the same time companies must meet the demands of consumers as they adjust to this rapidly changing way of life. Supercharging this change in consumer behaviour is social media – a communications revolution that is democratising and disrupting society in ways never seen before. In this book, Matthew Yeomans explains why embracing sustainability is key to helping companies articulate their sense of purpose (and their reason to exist) in a world where social media is eroding trust in all institutions. The book shows how social media has made sustainability a mainstream concern for all society, how it compelled companies to be more authentic and accountable in their actions and how it will continue to shape how companies communicate the importance of sustainability to all of society.This book is a powerful guide for both communication and marketing professionals in business, especially Fortune 500, FTSE 250 companies and agencies, on how to use social media to communicate with their audiences and stakeholders in an authentic way. It is also a guide/text book for the growing field of sustainability communication in higher education. Review "Yeomans’ deep knowledge and experience of how social media has shaped modern society makes his argument for transparent and authentic sustainability communication all the more compelling."Thomas Kolster, founder of Goodvertising and one of the world’s leading thinkers on the future of good business"If you’re concerned about how you stay relevant and win the trust and respect of customers, consumers and citizens in the twenty-first century, Yeomans’ book is essential reading. (And if you’re not concerned about it, you’re probably not paying enough attention.)"Dave Coplin, CEO at The Envisioners Ltd, and expert in the use of technology in the modern world"Yeomans draws on his wealth of experience both as a journalist and a sustainability expert to explain, with clear and illuminating business examples, exactly how companies can contribute to society and their bottom line at the same time."James Ledbetter, Editor of Inc. magazine and Inc.com About the Author Matthew Yeomans is a writer, journalist and consultant with more than 25 years of experience working for, and advising, some of the world's largest publications and companies. He founded Sustainly, created the Social Media Sustainability Index and is the author of four books.

Walking through ancient Welsh forests, Yeomans reflects on our relationship to the woods. &nbsp; When and how did humans lose their connection with nature--and how do we find it again? In Return to My Trees, Matthew Yeomans seeks to answer these questions as he walks more than 300 miles through the ancient and modern forests of Wales. Weaving history and folklore together with tales of industrial progress and decay, Yeomans immerses himself in the homes of ancient Druids, early Celtic saints, Norman lords, and early miners. As Yeomans walks, he reflects on the woodlands' uncertain future and how humans might make peace with the natural world.&nbsp;

Return to My Trees: Notes from the Welsh Woodlands

History

Europe

Calon

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Books by Yeomans, Matthew