Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisdom, Brand Harmony dispels the myths about branding and shows how companies can successfully create Brand Harmony in the minds of their customers by aligning the entire organization to tell one cumulative story. Brand Harmony takes marketing beyond the marketing department by showing how people throughout an organization need to be the brand in order to create comprehensive, company-wide messages that customers will understand and believe. Brand Harmony includes 10 how-to exercises based on Yastrow's proven methods and real-life examples which walk the reader through each stage of the branding process.

Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience

Business & Money

Yastrow, Steve

Marketing & Sales

Select Books Inc

In this fresh, original book, Steve Yastrow turns conventional sales and marketing on its head by showing what really motivates your customers: A strong relationship with your business. Both a manifesto and how-to guide, We: The Ideal Customer Relationship will change the way you interact with customers.and change the way your customers think about you.

We: The Ideal Customer Relationship

Business Culture

SelectBooks

In today’s world, customers don’t want to hear sales pitches, but so many salespeople still rely on them. In his breakthrough handbook, Ditch the Pitch, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. Steve’s advice: tear up your sales pitch and instead improvise persuasive conversations.Ditch the Pitch is an essential read for salespeople, business managers, and anyone wishing to persuade those around them. Organized into six habits, with each habit consisting of three practices necessary for mastery, Ditch the Pitch is designed to teach Yastrow's approach to fresh, spontaneous, persuasive conversations. These new skills will show the reader how to identify the details that make each customer unique and subsequently navigate a conversation that focuses on the right message for the right customer at the right time.Throughout the book, the author quotes well-known improv comedians and musicians. He translates the techniques these artists use when improvising to create persuasive situations with customers. With the new confidence Ditch the Pitch offers, you will become master of the art of on-the-spot, engaging, and effective customer interactions. Let go of pre-written scripts and embrace Yastrow's guidelines for effortlessly enabling spontaneous conversations that persuade customers to say "yes."

Ditch the Pitch: The Art of Improvised Persuasion

In today’s world, customers don’t want to hear sales pitches, but so many salespeople still rely on them. In his breakthrough handbook, Ditch the Pitch, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. Steve’s advice: tear up your sales pitch and instead improvise persuasive conversations. Ditch the Pitch is an essential read for salespeople, business managers, and anyone wishing to persuade those around them. Organized into six habits, with each habit consisting of three practices necessary for mastery, Ditch the Pitch is designed to teach Yastrow's approach to fresh, spontaneous, persuasive conversations. These new skills will show the reader how to identify the details that make each customer unique and subsequently navigate a conversation that focuses on the right message for the right customer at the right time. Throughout the book, the author quotes well-known improv comedians and musicians. He translates the techniques these artists use when improvising to create persuasive situations with customers. With the new confidence Ditch the Pitch offers, you will become master of the art of on-the-spot, engaging, and effective customer interactions. Let go of pre-written scripts and embrace Yastrow's guidelines for effortlessly enabling spontaneous conversations that persuade customers to say "yes."

See the best price to sell, buy, or rent books by Yastrow, Steve. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Yastrow, Steve

See the best price to sell, buy, or rent books by Yastrow, Steve. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience

We: The Ideal Customer Relationship

Ditch the Pitch: The Art of Improvised Persuasion

Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience

Ditch the Pitch: The Art of Improvised Persuasion