The first volume of Yano's pioneering New Lanchester Strategy describes the derivation of Lanchester's equations of combat with applications to sales and marketing strategy. Chapters include basic Lanchester strategy, Lanchester's Laws No. 1 and No. 2, market share patterns, principle of one-point concentration, strategy and tactics. Translated from Japanese, it is the first work on this subject to appear in the English language. Over 90,000 copies sold in Japan. Designed in Japanese Manga (comic book) style with detailed chapter summaries.

New Lanchester Strategy: The Comic Book

Business & Money

Yano, Shinichi

Marketing & Sales

Lanchester Pr Inc

The second volume of Shinichi Yano's pioneering New Lanchester Strategy gives detailed applications of the Lanchester strategy for small companies, strategy and tactics for market entry and new product introduction. Chapters include: product differentiation, local battles, single combat, close combat, the principle of concentration and diversionary tactics.

New Lanchester Strategy: Sales and Marketing Strategy for the Weak

Third volume of Shinichi's manga (comic) style book on marketing strategy for the well established or market leading company

New Lanchester Strategy: Sales and Marketing Strategy for the Strong, Vol. 3

See the best price to sell, buy, or rent books by Yano, Shinichi. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Yano, Shinichi

See the best price to sell, buy, or rent books by Yano, Shinichi. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

New Lanchester Strategy: The Comic Book

New Lanchester Strategy: Sales and Marketing Strategy for the Weak

New Lanchester Strategy: Sales and Marketing Strategy for the Strong, Vol. 3