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Robin Woods: An autobiography

Woods, Robin

Religion & Spirituality

SCM Press Ltd.

Narrow your eyes, harden your heart, and examine your advertising as a skeptical consumer would. Does it answer these two questions? "Why is your product better than the others?" "Why should I buy it?" After 25 years of launching and sustaining brands, Robin Woods knows that brand marketing can't succeed without the WIFM ("What's in it for me?"). In this savvy and sensible book - begun as a memo to a client who was locked into old ideas - the author invites you to forge a marketer-customer partnership, marked by a refreshing respect for the buyer's intelligence. What's in it for me? propels brand marketing beyond the limits of the Unique Selling Proposition, "brand character," badge theory, and other such strategies. Before concentrating on the distinctiveness of the brand, advises Woods, you must focus on consumers' needs. Basic knowledge? Don't be so sure. Four out of five ads fail to meet this prerequisite. Yet "needs are everywhere," as the author says, and he shows how to identify them in relation to the uniqueness of your product - whether you sell cat litter, cars, or even "image" items like bottled water. What's in it for me? sets advertisers straight on another common pitfall: It spells out the critical differences between product category, brand, and company image - and shows how to exploit the WIFM in each, "Confusion on this subject is the single largest contributor to the mispositioning of so many of today's brands," Woods warns. His guidance will rescue you from the money pit of so-called life-style ads, most of which harm rather than enhance brand personality. It will also help you build and maintain brand loyalty. To help you sniff out WIFMs (or the lack of them) in actual practice, this book includes 30 reproductions of ads from such giants as Ajax, Jif, Volvo, Miracle Whip, and Saran Wrap. What's in it for me? provides page after page of uncommon sense for everyone who needs to make his or her marketing dollars pay off. Whether you're a brand manager ... a client seeking more focused work from your agency ... an account executive seeking better brand positioning for your client ... or a senior executive in search of smarter strategies and a brighter bottom line ... What's in it for me? has a wealth of ideas in it for you.

What's in It for Me?: A Marketer's Guide to Establishing an Equal Partnership With Customers

Business & Money

Management & Leadership

Amacom Books

Falkland Island Birds

Harrell Books

“I tried to push him back, but he was too strong, like iron. Suddenly his head snapped up like he heard something; he craned his neck to listen and then he let out a hiss. He kissed next to my ear and softly whispered, “I think breaking you will be much more fun. I’ll see you soon.” And then he added, as if an afterthought, “Tell him hello for me.” Then I felt his mouth lock onto the base of my neck and something pierce my flesh. It hurt. Despite my panic, after a few moments, my heart slowed, and everything became distorted as the blackness came for me.”   After breaking up with her boyfriend, seventeen-year old Aleria “Ali” Hayes finally feels liberated. Unfortunately, her ex’s buddies are not making it easy on her. When his friends harass her one night, a mysterious stranger, Bowen, steps in to rescue her. But just as this new relationship seems to be taking off, Ali is attacked by something far worse than spiteful high school boys. When she awakes, her eyes are opened to a world where gods still walk the earth, where vampires and other immortals fight for supremacy— and where fate may be stronger than free will. Now, Ali must decide who she can trust, and whether the world of mortals is worth saving at all.

The Unintended (2nd Edition): The Watcher Series: Book One

Science Fiction & Fantasy

Fantasy

Epic Books Publishing

As America tries to forget the horrors of the Great War by embracing jazz, flappers, and the speakeasy, the Watchers remain vigilant by protecting the innocent and maintaining order among the Immortals-including a powerful line of Seers who are all but extinct. But the real horror is just beginning. When George Yates is ordered to escort the beautiful Rosemond Le Clair to safety, he finds himself in the middle of an ancient feud that demands her blood. Without the Watchers' help, he must struggle to protect the last remaining daughter of the Le Clair family from these dark powers, even as he defies fate itself.

Allure: A Watcher Series Prequel (The Watcher)

“I tried to push him back, but he was too strong, like iron. Suddenly his head snapped up like he heard something; he craned his neck to listen and then he let out a hiss. He kissed next to my ear and softly whispered, “I think breaking you will be much more fun. I’ll see you soon.” And then he added, as if an afterthought, “Tell him hello for me.” Then I felt his mouth lock onto the base of my neck and something pierce my flesh. It hurt. Despite my panic, after a few moments, my heart slowed, and everything became distorted as the blackness came for me.” After breaking up with her boyfriend, seventeen-year old Aleria “Ali” Hayes finally feels liberated. Unfortunately, her ex’s buddies are not making it easy on her. When his friends harass her one night, a mysterious stranger, Bowen, steps in to rescue her. But just as this new relationship seems to be taking off, Ali is attacked by something far worse than spiteful high school boys. When she awakes, her eyes are opened to a world where gods still walk the earth, where vampires and other immortals fight for supremacy— and where fate may be stronger than free will. Now, Ali must decide who she can trust, and whether the world of mortals is worth saving at all.

The Unintended (Watcher)

Createspace Independent Pub

Come Write with Me: POETRY Workbook & Journal: (For Teens & Adults) Vol. 1

Self-Help

Wayne, Brooke E.

Journal Writing

This is an authoritative photographic guide to the birds and land and marine mammals most likely to be encountered in the Falkland Islands, featuring 43 stunning color plates and a complete checklist of the birds.
<ul>
 <li>Comprehensive photographic guide to the Falkland Islands, covering the regularly occurring birds and mammals most likely to be encountered </li>
 <li>43 stunning photographic plates illustrating the key identification features </li>
 <li>Full checklist of all 227 species of bird believed to have occurred on the islands </li>
 <li>The layout and text are written in an easy-to-read style, with notes on distribution, population, and conservations status </li>
 <li>Sections on topography, vegetation, and climate</li>
 
</ul>

Birds and Mammals of the Falkland Islands

Science & Math

Woods, Anne

Biological Sciences

Princeton University Press

Ambushed by the French coven, Aleria is taken captive by old foes and learns that Dagan’s last words have proven eerily prophetic: the Fallen are coming—and she doesn’t have the power to stop them. Now, as she tries to unite humans and vampires against this new threat, she realizes that the hatred that they have for one another might be the greatest enemy of all. Will they stand together or die alone?

The Fallen: Part One: The Watcher Series: Book Four

Betrayed by the person she trusted most, Aleria breaks away from the safety of the Watchers only to become more entangled in the endgame of the Fallen. But fallen angels aren't the only threat. As Aleria's visions become something else entirely, mutiny threatens the new king of the French coven, jeopardizing the delicate truce between vampire and humankind.Now separated from Aleria, desperation pushes Gabriel to join forces with an unlikely ally as he tries to manage the chaos within his own ranks. But he must remain focused on one objective: stop Semjâzâ before he can enslave the world. The stage is set for an all or nothing battle to defeat the Fallen once and for all.

The Fallen: Part Two: The Watcher Series: Book Five

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