Every so often an author explains our culture in such a new and original way that from that day forward we see the world around us in a new light. From Understanding the Media, by Marshall McLuhan to Nicholas Negroponte's Being Digital, the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media. In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving force of the global economy. From London to Lagos, from Singapore to Seattle, from New York to New Delhi, every business is locked in the same battle for consumer attention that film producers and television programmers deal with on a daily basis. Consumer businesses, just like entertainment businesses bave to turn to content for the competitive edge. As adviser to companies and individuals such as Disney, Rupert Murdoch, Bertelsmann and Intel, Wolf is known by industry insiders as the moguls' secret weapon. Working at the heart of the entertainment industry during its most volatile decade has given Wolf a clear perspective on what any organization, blue chip or start-up, needs to grab and hold on to consumer attention. In clear, lively prose, full of real-life examples, Wolf shows how tomorrow's successful businessperson will have to act like a mogul in a global economy defined by hits and blockbusters. From MTV to Chris Evans, from Amazon.com to Richard Branson, Wolf shares the insights gained from his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the 21st Century are truly, "there's no business like show business."

The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives (Penguin business)

WOLF,MICHAEL

Sports & Outdoors

Penguin

Since Efron's profound paper on the bootstrap, an enormous amount of effort has been spent on the development of bootstrap, jacknife, and other resampling methods. The primary goal of these computer-intensive methods has been to provide statistical tools that work in complex situations without imposing unrealistic or unverifiable assumptions about the data generating mechanism. This book sets out to lay some of the foundations for subsampling methodology and related methods.

Subsampling (Springer Series in Statistics)

Science & Math

Romano, Joseph P.

Politis, Dimitris N.

Mathematics

Springer

A guide to the economic, social, political, and personal statuses of the world's nations discusses where America stands on consumer trends, economic changes, environmental concerns, health issues, family life, and more.

Where We Stand

Reference

Bantam]

This book is more than a guide. It is a valuable reference that is written in plain, non-technical language so readers can put the information to use straightaway. There are descriptions of the latest technologies, protocols, services, and software packages. The reader will unearth methods on how to create an economical and secure network for their families as well as their home-based business. The author teaches how to pick the right networking solution; free and low-cost connection software; ensure network security; how to save money by sharing an Internet connection among multiple PCs; and most importantly, the homeowner will discover how to plan for their network's future extensibility. All of this while learning how to use the home network to work, communicate, and play in new ways.

Speed!: Understanding and Installing Home Networks

Computers & Technology

Certification

Pearson Technology Group

The Catchers of Heaven: A Trilogy

Literature & Fiction

United States

Dorrance Pub. Co.

Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media. In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses just like entertainment businesses have to turn to content for the competitive edge. As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the NBA, Wolf is known by industry insiders as the moguls' secret weapon. In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful business person will have to act like a mogul in a global economy defined by hits and blockbusters. From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Stephen Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the 21st century are truly, "There's no business without show business." Written with equal degrees of business and pop culture savvy, The Entertainment Economy is a book for everyone.

The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives

Business & Money

Industries

Crown Business

THE DRIVEN GOLFER building your method for scratch golf

Evansville Bindery, Inc.

Do you have a communication issue? That is, you know what to do to be successful, but you just don’t want to do it? If language is the problem, it is also the solution. The Code of Opposites (TCO) introduces an idea whose time has come: a newly revealed metalanguage to feel the resistance, choose peace, and emPower the NOW.\nLanguage is where your Power is. To transform, you must look at the story you tell. Activating a metalanguage – a language beyond all languages – allows you to track patterns, understand the purpose of your self-limiting creations, and be able to turn them off. Cracking this code reveals depths of meaning that animate the soul of all wisdom teachings. The codes are so awesome they naturally raise your vibrational field to the sense of enough by which to resonate with oneness. Radical? Crazy? You betcha! Especially as this ancient language that came back from the future renamed itself “S/Hebrew,” to sanctify the union of the feminine and the masculine.\nImagine yourself… Processing trauma by realizing that mysticism may just be the only proven track to healing. Having a unifying equation to explore the shadow, and stretch beyond fear into the sacred. Doing what it takes to raise your self-esteem, and trust yourself in your chosen calling. Moving out of “ScareCity” by being real enough to know what you want, and ask for it in such a way that you might receive it.

The Code of Opposites-Book 1: A Sacred Guide to Playing with Power and Not Getting Burned (TCO Series)

Self-Help

Louis, Mahalene

Personal Transformation

emPowering NOW LLC Press

The Code of Opposites-book 3: A Sacred Guide to Playing with Power and not Getting Burned (TCO Series)

Health, Fitness & Dieting

Psychology & Counseling

Humor & Entertainment

Crown Currency

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