How ordinary managers in any economy can do extraordinary things to build sustainable growth engine The Catalyst speaks to all managers who have ever been handed ambitious growth targets but little guidance on how to hit them. Managers like you who, year in and year out, face “the terror of the plug.” The boss expects you to deliver a daunting revenue target but offers little advice on how to get there. Even worse is “growth gridlock,” when your company won’t support your great ideas until you prove they’re good–which is impossible since you can’t get the proof until you’ve tried them out first. Stuck between a rock and a hard place, you spend your time persuading with PowerPoint presentations instead of pursuing opportunities. What does it take to overcome such seemingly insurmountable roadblocks? How can you crack the code to discover and pursue new opportunities? How can smart organizations recruit growth leaders, train them, and learn from them instead of getting in their way? These are the questions explored in The Catalyst. Based on years of research, this inspiring book reveals that the most potent drivers of growth are unsung heroes who often go unnoticed: ordinary middle managers who do extraordinary things. Intrigued by how some people were able to consistently deliver the numbers–despite both internal obstacles and highly challenging conditions in the marketplace–the authors discovered not only how they did it, but also the personal and psychological characteristics of those who succeeded. They distilled the lessons into practical tools, including: • Turn lemons into lemonade: How what may appear to be flat or dead-end businesses can be turned into growth-oriented enterprises that create cool new products and tap new audiences. • Get a bigger box: How not to just “think outside the box,” but create a bigger box by being wired for opportunity. • Get rid of the monkey: Why the real monkey isn’t Corporate on your back, but Corporate in your head. • It could be staring you right in the face: The hidden secret of growth is not relying only on development of dramatic new products or technological breakthroughs, but finding opportunities already there that are overlooked by the competition. • Do It. Now!: Breaking through growth gridlock comes from “learning by doing,” not through detailed analysis and planning. The Catalyst is for people in the middle looking to free themselves from the shackles of business as usual–and deliver the organic growth that’s demanded of them. But it’s also for CEOs and CFOs who want to release the creativity lying dormant within their businesses.

The Catalyst: How You Can Become an Extraordinary Growth Leader

Wiltbank, Robert

Liedtka, Jeanne

Rosen,Robert

Business & Money

Crown Business

Effectual Entrepreneurship

What are you waiting for? Whether you’re dreaming about starting a business, learning about entrepreneurship, or on the brink of creating a new opportunity right now, don’t wait. Open this book. Inside you will find everything you need. This book contains: <ul>
<li>a vivid new way to learn about and to practice entrepreneurship.</li> <li>practical exercises, questions and activities for each step in your process.</li> <li>specific principles derived from the heuristics of expert entrepreneurs.</li> <li>70+ case briefs of entrepreneurs across industries, geographies and time.</li> <li>applications to social entrepreneurship as well as the creation of opportunities in large enterprises.</li> <li>data that will challenge assumptions you might have about entrepreneurship.</li> <li>a broader perspective about the science of entrepreneurship and implications for how individuals can shape their own situation.</li> <li>extra resources are also available on the accompanying website: http://www.effectuation.org/ 
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</ul> You will find these ideas presented in a concise, modular, graphical form, perfect for those learning to be entrepreneurs or already in the thick of things. If you want to learn about entrepreneurship in a way that emphasizes action, this book is for you. If you have already launched your entrepreneurial career and are looking for new perspectives, this book is for you. Even if you are someone who feels your day job is no longer creating anything novel or valuable, and wonders how to change it, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice, and practical techniques inside. So what are you waiting for?

Read, Stuart

Sarasvathy, Saras

Dew, Nick

Ohlsson, Anne-Valérie

Economics

Routledge

What are you waiting for? Whether you’re dreaming about starting a business, learning about entrepreneurship or on the brink of creating a new opportunity right now, don’t wait. Open this updated bestseller. Inside you’ll find everything you need, including: <ul>
<li>a new and popular way to learn about and to practice entrepreneurship.</li> <li>new practical exercises, questions and activities for each step in your process.</li> <li>specific principles derived from the methods of expert entrepreneurs.</li> <li>over seventy updated case briefs of entrepreneurs across industries, locations and time.</li> <li>new applications to social entrepreneurship, technology and to large enterprises.</li> <li>plentiful connections to current and foundational research in the field (Research Roots)</li> <li>brand new chapter on "The Ask" - strategies for initiating the process of co-creating with partners</li> <li>data that will challenge conventional entrepreneurship wisdom </li> <li>a broader perspective on the science of entrepreneurship</li>
</ul> In this vibrant updated edition, you will find these ideas presented in the concise, modular, graphical form made popular in the first edition, perfect for those learning to be entrepreneurs or those already in the thick of things. If you want to learn about entrepreneurship in a way that emphasizes action, this new edition is vital reading. If you have already launched your entrepreneurial career and are looking for new perspectives, take the effectual entrepreneurship challenge! this book is for you. If you feel that you are no longer creating anything novel or valuable in your day job, and you’re wondering how to change things, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice and practical techniques in these pages and on the accompanying website: www.effectuation.org So, what are you waiting for?

Business Development & Entrepreneurship

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