Consumption, Psychology and Practice Theories (Routledge Interpretive Marketing Research)

Business & Money

Wilson,Tony

Marketing & Sales

Routledge

How do visitors immersing themselves in material places such as shopping malls or video sites online make sense of the experience, enabling criticizing - or consenting to content? How is this evident in behaviour? Reflecting on accounts by Chinese, Indian, Malay and Indigenous members of Malaysian society, this book addresses these questions from a practices perspective increasingly adopted by scholars in marketing and media studies. The volume provides an account of practices theory from its origins in critical hermeneutics (such as Heidegger, Gadamer and Ricoeur), as reflecting on the processes of embodied understanding, developing alongside interpretive and reception theory. Part I draws upon authors as diverse as Heidegger and Henry Jenkins, with a practices perspective on media and mall consuming shown as developing from forty years of theorizing about audience activity. An empirical study of Malaysian blogging and branding on YouTube exemplifies this approach. Part II considers Malaysians absorbed in social media sites, as everyday visitors and the subjects of consumer research. The book then returns to the material world, exploring the horizons of understanding from which Malaysians enter their mediated malls, and concludes by positioning media practices theory within a spectrum of philosophical ideas. Recognizing the current (re)turn in Consumer and Media Studies to employing hermeneutics as an account of our embodied human understanding, this book presents its major philosophical proponents, showing how close attention to their writing can now inform and shape research on ubiquitous screen users. As such, it will be of particular interest to students and scholars of Media Studies, Asian Studies and Marketing Studies.

Media Consumption in Malaysia: A Hermeneutics of Human Behaviour (Routledge Contemporary Southeast Asia Series)

Reference

Global Advertising, Attitudes, and Audiences (Routledge Advances in Management and Business Studies)

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on screen. This wide-ranging book draws on forty years of media and marketing theory to present a precise perception of that process, a seven stage model of 'moments' in media marketing reception. Local understandings of global branding and marketing content traveling―often from West to East―is the main focus of Global Advertising, Attitudes and Audiences. Drawing from diverse reception studies of creative consumption, Tony Wilson develops a philosophical psychology of purchasing, testing theory against shared consumer responses in online blogospheres and offline interviews. Successive chapters interpret reception of banking, fast food, national, telecommunications and university global branding by Chinese, Indian and Islamic Malay consumers in multi-cultural Malaysia, an Anglophone gateway to S.E. Asia. These studies are used to illustrate how people view the 'worlds' constructed by product branding.

Four future AFL stars under one roof!? Go back to where it all began with The Selwood Boys ... In the Selwood house, there's madness and mayhem every day - and footy, of course!Meet the Selwood boys ... There's the twins, Troy and Adam, pulling pranks and making mischief, then Joel with his sneaky, cheeky antics, and finally little Scott, who just does his best (or make that his worst!) to keep up.Can Joel finally get off the sidelines and onto the footy field to play with his big brothers? It'll be a battle royale that's bound to involve the whole family! PRAISE'the perfect suggestion for readers of Specky Magee ... a fantastic tale for all young readers, aged seven and up, with a love for the game.' Books+Publishing, Four stars

Battle Royale (The Selwood Boys, #1)

Children's Books

Selwood, Adam

Selwood, Joel

Selwood, Scott

Selwood, Troy

Humor

ABC Books AU

Four future AFL stars under one roof!? Go back to where it all began with The Selwood Boys ... In the Selwood house, there's madness and mayhem every day - and footy, of course! Meet the Selwood boys ... There's the twins, Troy and Adam, pulling pranks and making mischief, then Joel with his sneaky, cheeky antics, and finally little Scott, who just does his best (or make that his worst!) to keep up. Joel is playing his first full season and loving being the local star. But when a new friend struggles to make it the team, can Joel be a footy legend and a good mate? Ages 7-12 PRAISE FOR BOOK ONE 'the perfect suggestion for readers of Specky Magee ... a fantastic tale for all young readers, aged seven and up, with a love for the game.' Books+Publishing, Four stars

The Miracle Goal (The Selwood Boys, #2)

Four future AFL stars under one roof!? Go back to where it all began with The Selwood Boys ... In the Selwood house, there's madness and mayhem every day - and footy, of course!Meet the Selwood boys ... There's the twins, Troy and Adam, pulling pranks and making mischief, then Joel with his sneaky, cheeky antics, and finally little Scott, who just does his best (or make that his worst!) to keep up.The Selwoods are off on holiday! And Joel's brothers are on a mission to find his sporting weakness. Will they discover his Kryptonite or is Joel the ultimate all-rounder?PRAISE FOR THE SELWOOD BOYS: BATTLE ROYALE'the perfect suggestion for readers of Specky Magee ... a fantastic tale for all young readers, aged seven and up, with a love for the game.' Books+Publishing, Four stars

Hit the Road (The Selwood Boys, #3)

Four future AFL stars under one roof!? Go back to where it all began with The Selwood Boys ... In the Selwood house, someone's always up to no good!One minute it's the twins, Troy and Adam, pulling pranks and making mischief ...Next second it's Joel and his sneaky, cheeky antics.And little Scott just does his best (or make that his worst!) to keep up with the others.With four boys under one roof, there's madness and mayhem every day - and footy of course!A prank-filled visit to the Selwoods' country cousins lands the boys in trouble with Mum ... But will the boys maintain the mischief? And who will save the day on the footy field?PRAISE FOR THE SELWOOD BOYS: BATTLE ROYALE'the perfect suggestion for readers of Specky Magee ... a fantastic tale for all young readers, aged seven and up, with a love for the game.' Books+Publishing, Four stars

Maintain the Mischief (The Selwood Boys, #4)

Now published in paperback, this book provides a theoretical account of watching television and a set of guidelines for the analysis of programmes and contexts of reception.

Watching Television: Hermeneutics, Reception and Polular Culture

Humor & Entertainment

Movies

Polity

Written in two parts, this handbook provides a reference for practitioners, and for those who are wishing to complete a professional qualification. The first part explores the nature of the product itself and how it should fit with the marketplace. It deals primarily with (a) how to craft a strong value-proposition, as seen by customers, and (b) how to compile the business case, as seen by the selling organisation, including chapters on portfolio management and branding. The second part covers the time-line of a product, and shows how the concepts of the first part evolve as time goes by, examining what has to be done in practice, from idea-gathering, through product development and launch, to product maintenance and eventual withdrawal. Covering both business-to-business and business-to-consumer contexts, the book examines the different emphasis that is needed for the different categories of product in each.

Cambridge Marketing Handbook: Products

Management & Leadership

Kogan Page.

See the best price to sell, buy, or rent books by Wilson,Tony. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Wilson,Tony

See the best price to sell, buy, or rent books by Wilson,Tony. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Consumption, Psychology and Practice Theories (Routledge Interpretive Marketing Research)

Media Consumption in Malaysia: A Hermeneutics of Human Behaviour (Routledge Contemporary Southeast Asia Series)

Global Advertising, Attitudes, and Audiences (Routledge Advances in Management and Business Studies)

Global Advertising, Attitudes, and Audiences (Routledge Advances in Management and Business Studies)

Battle Royale (The Selwood Boys, #1)

The Miracle Goal (The Selwood Boys, #2)

Hit the Road (The Selwood Boys, #3)

Maintain the Mischief (The Selwood Boys, #4)

Watching Television: Hermeneutics, Reception and Polular Culture

Cambridge Marketing Handbook: Products