A fascinating account of how the admen achieve their effects.?Stuart HoodThis book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.

Decoding Advertisements: Ideology and Meaning in Advertising (Ideas in Progress)

Politics & Social Sciences

Williamson, Judith

Sociology

Marion Boyars

A fascinating account of how the admen achieve their effects.?Stuart Hood This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary. If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda. Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.

Decoding Advertisements (Ideas in Progress)

Business & Money

Marketing & Sales

Marion Boyars Publishers Ltd

Writing with wit and charm and intelligence Judith Williamson explores the forces that channel our tastes and structure our lives: films, books, television, advertisements, photography, music, political movements, and even the royal family.

Consuming Passions: The Dynamics of Popular Culture

Social Sciences

Consuming Passions

Literature & Fiction

Contemporary

Deadline at Dawn: Film Writings 1980-1990

Humor & Entertainment

Movies

Deadline at Dawn: Film Criticism 1980-1990

It is my pleasure to share with you readings from Napoleon Hill's writings that range from his earliest to his latest works. Selections are included from his essays, his books, and his capstone course: PMA Science of Success. In addressing these writings, I enjoyed fast forwarding to today's current application of his philosophy. Remembering that "there is nothing new under the sun," it is refreshing to align Dr. Hill's thoughts with my interpretation and application of them in today's ever changing world. This material is pure, unadulterated gold, and hence the title of the book: Napoleon Hill: The Only Gold Standard. So, I commend you to the material. There are 52 chapters - that equates to one per week. Read a little, reflect a lot, and then when you uncover the secret put it into immediate action. As Dr. Hill states: When a plan comes through to your conscious mind while you are open to the guidance of Infinite Intelligence, accept it with appreciation and gratitude and act on it at once. Do not hesitate, do not argue, challenge, worry, fret about it, or wonder if it's right. Act on it! By reading this book you are acting on your explicit faith that you can become the person you desire to be. By raising your sights to your "higher self" you are visualizing the picture perfect outcome for your purpose and plan here on Earth. Enjoy your journey. Enjoy the book.

Fifty-Two Lessons for Life

Self-Help

Hill,Napoleon

Motivational

Napoleon Hill Foundation

This collection of over 700 proverbs written by Napoleon Hill is both sound and practical because these mind conditioners have worked successfully for those who have used them. This collection was prepared especially for students of Dr. Hill's Science of Success Philosophy with the explicit hope that each person who reads it may be enriched in body, mind, and spirit.

Success Vitamins for a Positive Mind: Over 700 Mind Conditioners

It has been said that when the student is ready, the teacher will appear. Most often the answers we seek are inside each of us, but it often takes someone else to show us the direction in which to proceed. This book helps the reader create their own personalized roadmap to success. It only takes a few weeks to cultivate a good habit, and it has been said that "we first make our habits and then our habits make us." Just as millions of other Napoleon Hill readers have done for nearly one hundred years, the message you are to receive, if you are ready to receive it, is that there is a roadmap to success. You too can attain the success in life most people only dream of attaining. But, first you must study and then follow in the footsteps of those who have achieved their goals. This book starts you on the process of planting an idea, nurturing the idea, and then harvesting your own victory garden.

Napoleon Hill's Magic Seeds for Success: Reflections for Personal Growth

Napoleon Hill's Timeless Thoughts for Today pairs Dr. Hill's philosophy with actions that will move you toward success. First chart your course, next plan your method of travel, and third, step into the journey and begin! As you progress, you can then evaluate what actions work best for you. Look at this book as your treasure map. When you follow it to your destination, you will be rewarded with finding the treasure you seek.

Napoleon Hill's Timeless Thoughts for Today

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Books by Williamson, Judith