To financial advisors who ask, “Who has the time and money for marketing?” the authors have an important piece of advice: Treat your practice like a small business, or you will be put out of business. In an economy in flux, prospective clients are hesitant to put their financial future in the hands of just anyone. This is where Marketing for Financial Advisors comes in. The definitive marketing book designed specifically for financial advisors, it provides all the basic marketing skills you need to attract high-net-worth clients quicker and in greater numbers than ever. Putting the authors’ proven techniques to use, you can immediately build your client base by:
<ul>
<li>Establishing brand and reputational awareness </li>
<li>Developing a differentiated value proposition </li>
<li>Creating a “word-of-mouth” army </li>
<li>Understanding your clients’ psychology </li>
<li>Focusing on a niche segment of clients </li>
<li>Building a sophisticated marketing campaign </li>
<li>Writing an effective marketing plan </li>
<li>Determining the ROI of your marketing spend</li>
</ul>
Faculty members of the Wharton School’s marketing department, the authors base much of their advice on a study of more than 800 financial advisors. Throughout the text, proven marketing approaches are combined with real-world insights from these successful advisors. Marketing for Financial Advisors opens the door to an entirely new perspective on your business. You will begin to view yourself as an entrepreneur and understand that an investment in marketing is an investment in the future of your business. Whether you already run a successful financial advisory firm or plan to start one, you must build customer relationships through marketing if you want to survive and profit for years to come. Take your first steps as a small-business entrepreneur using Marketing for Financial Advisors as your guide.

Marketing for Financial Advisors: Build Your Business by Establishing Your Brand, Knowing Your Clients and Creating a Marketing Plan

Business & Money

Williams, Patti

Bradlow, Eric T.

Niedermeier, Keith E.

Finance

McGraw=Hill

Husbands

Husbands! Sometimes you wonder why you ever decided to marry the guy. (Sometimes you wonder a lot of other things.) It drives you wild when he lets faucets drip for weeks, or refuses to pay attention to the kids, or retreats behind his newspaper at breakfast. You despair when he ignores what you say, and when he starts to talk to you about who’s in charge (meaning him) you want to scream loudly and throw something heavy. Yet in spite of all this (and a lot more) you find that you can’t just walk out with a soul-satisfying slam of the front door. You still love the guy and wish he’d wise up. But how can you get through to him? Sound familiar? Then this book is for you. Out of her extensive experience as a counselor to women (not to mention that of a wife and mother) Patti Williams has written a book that will be of interest to all women, and to men who want to know how women think. It’s a book to read more than once, to discuss, to ponder and to use.

Logos Associates

Perfect Woman's Flaw

Biographies & Memoirs

Bridge Logos Fndtn

"For a long time she just enjoyed having him there with her. But she was human, & that meant she wanted more. Her passion took over & against her better judgement, she decided to have him. All of her fantasies would come true. She would finally possess him in every way. Her body ached for him. She began to ravage him, caressing him with her open mouth. Their appetites would finally be satisfied. Then her four year old son entered the room. She stopped guiltily. Her son screamed, "Mom! That's MY CHOCOLATE BAR!!"

...And on the 28th Day God Created Chocolate

Perm-a-Press

In Sometimes It's All About You, read about the difference between praying and whining, why grounding your thoughts in the Word of God will determine the direction of your life, and how to enjoy an exciting life with God. If you are trying to live out God's plan for your life but find yourself frustrated that the journey is not turning out as you expected, it's time for a change. That change must begin with you!

Sometimes It Is All About You: Connecting the Dots Between Life & Faith

Religion & Spirituality

Christian Books & Bibles

Creation House

See the best price to sell, buy, or rent books by Williams, Patti. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Williams, Patti