Advertising: Test Item File

Business & Money

William Wells

Marketing & Sales

Prentice-Hall College Division

An accessible and well-written approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to readers through an accessible, well-written approach.

Advertising & IMC Principals and Practice

Nancy Mitchell

Sandra Moriarty

PRENTICE/HALL

For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. MyMarketingLab for Advertising is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience—for you and your students. Here’s how: <ul>
<li> Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. </li> <li> Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication–multi-platform, as well as multimedia– and the discussion is embedded seamlessly throughout the book. </li> <li> Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. </li> </ul> Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763536/ISBN-13: 9780133763539. That package includes ISBN-10: 0133506886/ISBN-13: 9780133506884 and ISBN-10: 0133575950/ISBN-13: 9780133575958. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

Advertising & IMC: Principles and Practice, 10th Edition

Pearson

Advertising & IMC: Principles and Practice (Pearson+)

Charles Wood

A serial killer is on the loose in Naples, Florida, an enclave of wealth and privilege on the Southwest Gulf Coast. The murders have been disguised as accidents, but when Police Chief Wade Hansen becomes suspicious, Mayor Charles Beaumont orders him to apprehend the killer before the truth becomes public knowledge. Hansen reaches out to retired Chicago homicide detective Jack Starkey. Starkey, who has been shot three times-twice on the job and once in the army-is enjoying every cop's retirement dream. But at the same time, he misses the thrill of the hunt, so he accepts the job. As the bodies stack up like cordwood, Starkey searches for anything that the victims might have in common. He decides to go undercover as a member of the Naples elite in an attempt to get himself noticed by the killer, drawing the attention of Count Vasily Petrovich, who operates a hedge fund named for the Atocha, a Spanish galleon that sank in a hurricane off the Florida Keys in 1622. When Starkey discovers that all of the victims so far had been investors in that fund, and that the count is actually a member of the Russian Mafia, he suspects that the Atocha Fund might have a substantial penalty for early withdrawal. Meanwhile, William Stevens, a Chicago Tribune police reporter, has been writing a series of bestselling crime novels based on his pal Starkey's career. Starkey's alter-ego is Chicago homicide detective Jack Stoney. Things are not what they seem, plot twists abound, and the bullets begin to fly. Starkey, in desperation, reaches out to the fictional Stoney to help him catch the killer.

Detective Fiction

Literature & Fiction

Blackstone Audio,Inc.

It has been two years since Hope - Jack and Jenna Tanner's bright and beautiful only child - walked out of her off-campus apartment at the University of Wisconsin in Madison and vanished into the night. Since then, Jenna's grief has led to a mental breakdown and she is in a psychiatric hospital. Jack has been unable to concentrate on business and has lost his job as a tax attorney. Meanwhile, Slater Babcock, Hope's college boyfriend, and the only suspect in her disappearance, is enjoying the decadent life of a rich man's spoiled son in Key West, Florida. The police have no solid evidence of Slater's guilt, but Jack is convince that Slater is responsible. Jack has never been the adventurous type. But he decides he must confront Slater and somehow get him to reveal what happened to Hope. To do this, he knows he needs to become a man of decisive action. So he buys a Harley-Davidson Road King motorcycle and sets out on a 1,900-mile journey to the southern-most tip of the country, to Land's End Key West. Along the way, Jack encounters a series of characters unlike any he's ever met, including Hannah, the young street hustler; the Devil's Disciples, certainly the most unlikely sort of motorcycle gang there ever was; a psychopathic 300-pound survivalist nicknamed Big Foot; and, in Key West, a man who looks and behaves like Ernest Hemingway, and who may or may not actually believe that he is the great writer. Ride along with Jack Tanner on his personal journey of heartbreak, self-discovery and ultimate redemption.

Ride Away Home

Literary

The Permanent Press

A serial killer is on the loose in Naples, Florida, an enclave of wealth and privilege on the Southwest Gulf Coast. At first, the murders have been disguised as accidents, but when Police Chief Wade Hansen becomes suspicious, Mayor Charles Beaumont orders him to apprehend the killer before the truth becomes public knowledge. Hansen reaches out to retired Chicago homicide detective Jack Starkey. Starkey, who has been shot three times: twice on the job and once in the army, is enjoying every cop's retirement dream, but at the same time, misses the thrill of the hunt, so he accepts the job. As the bodies stack up like cordwood, Starkey searches for anything that the victims might have in common. He decides to go undercover as a member of the Naples elite in an attempt to get himself noticed by the killer, drawing the attention of Count Vasily Petrovich, who operates a hedge fund named for the Atocha, a Spanish galleon that sank in a hurricane off the Florida Keys in 1622. When Starkey discovers that all of the victims so far had been investors in that fund, and that the count is not a count at all, but a member of the Russian mafia he suspects that the Atocha Fund might have a substantial penalty for early withdrawal. Meanwhile, William Stevens, a Chicago Tribune police reporter, has been writing a series of best-selling crime novels based upon his pal Starkey's career. Starkey's alter-ego is Chicago homicide detective Jack Stoney. Things are not what they seem, plot twists abound, and the bullets begin to fly. Starkey, in desperation, reaches out to the fictional Stoney, to help him catch the killer.

United States

Permanent Press

A serial killer is on the loose in Naples, Florida, an enclave of wealth and privilege on the Southwest Gulf Coast. At first, the murders have been disguised as accidents, but when Police Chief Wade Hansen becomes suspicious, Mayor Charles Beaumont orders him to apprehend the killer before the truth becomes public knowledge. Hansen reaches out to retired Chicago homicide detective Jack Starkey. Starkey, who has been shot three times: twice on the job and once in the army, is enjoying every cop's retirement dream, but at the same time, misses the thrill of the hunt, so he accepts the job. As the bodies stack up like cordwood, Starkey searches for anything that the victims might have in common. He decides to go undercover as a member of the Naples elite in an attempt to get himself noticed by the killer, drawing the attention of Count Vasily Petrovich, who operates a hedge fund named for the Atocha, a Spanish galleon that sank in a hurricane off the Florida Keys in 1622. When Starkey discovers that all of the victims so far had been investors in that fund, and that the count is not a count at all, but a member of the Russian mafia he suspects that the Atocha Fund might have a substantial penalty for early withdrawal. Meanwhile, William Stevens, a Chicago Tribune police reporter, has been writing a series of best-selling crime novels based upon his pal Starkey's career. Starkey's alter-ego is Chicago homicide detective Jack Stoney. Things are not what they seem, plot twists abound, and the bullets begin to fly. Starkey, in desperation, reaches out to the fictional Stoney, to help him catch the killer.

Mystery, Thriller & Suspense

Mystery

Permanent Press (NY)

Retired Chicago homicide detective Jack Starkey is living what he calls every cop's retirement dream by owning a successful bar, The Drunken Parrot, and residing on a houseboat in Fort Myers Beach on Florida's Southwest Gulf Coast. Mostly, it s been working out just fine. Starkey's drink of choice these days is diet root beer and not the hard stuff that ended his marriage and sent him into rehab. He's dating the lovely Marisa Fernandez, who owns a real estate agency and supplements his usual diet of Pop-Tarts and diner food with gourmet Cuban cooking. But long-term serenity has never been Jack Starkey's destiny. One evening, Starkey's pal Cubby Cullen, the Fort Myers Beach police chief, comes into the Drunken Parrot to ask a favor. The Coast Guard found a sailboat drifting in Pine Island Sound with two dead bodies aboard, a bank president and his wife, both shot once in the forehead execution style. Murders are rare in town; Cubby asks Jack, who has more homicide experience than anyone in the local police department, to take a look at the crime scene just to offer an opinion. Starkey agrees, not realizing that this will draw him into an investigation involving offshore oil drilling in the Gulf of Mexico, corrupt state politicians, a Russian oligarch, and the angry father of a boy who's not getting much playing time on his Little League team. Even in his prime, Starkey would be hard-pressed to find a connection, and his prime is in his rearview mirror. This mystery follows in the tradition of John D. MacDonald, Carl Hiaasen, Lawrence Sanders, and other masters of crime fiction marked by compelling characters, stories with completely unexpected twists and turns, and a strong comic element that will keep a reader thoroughly amused while wondering what could possibly happen next.

The Dollar-a-Year Detective (Jack Starkey) (Jack Starkey Mystery)

"Retired Chicago homicide detective Jack Starkey is living his retirement dream in Fort Myers Beach, a little town on Florida's Southwest Gulf Coast, where he owns a bar called The Drunken Parrot and resides on a houseboat named Phoenix. Jack's friend, Chicago Tribune police reporter William Stevens, writes a series of best-selling crime novels based upon Jack's career and pays Jack to edit them to make certain all the cop stuff is right. But, every now and then, life in paradise can get a bit boring, so Jack agrees to help local police departments with murder investigations. When Henry Wilberforce, an 82-year-old Chicago billionaire, is murdered execution-style in his winter home in nearby Naples, Jack takes on the case. He finds that Henry had recently been behaving strangely, dressing in costumes and giving away large amounts of his money randomly. Henry's wife and son are deceased. His only living relatives are a nephew, Slater Babcock, a trust-fund slacker in Santa Monica, California, and two nieces, June Dumont, who is married to a prominent Washington, D.C., attorney, and Libby Leverton, the wife of a prominent Boston real estate developer. Henry hasn't been in touch with them for many years. A prime rule of a murder investigation is to ask: Who benefits? With no other suspects in sight, Jack wonders if any one of the cousins, or all of them acting in concert, and who must assume they are their uncle's heirs, need his money badly enough to hire a hitman to stop Henry from giving away "their" money. Jack's investigation takes him to Santa Monica, Washington, and Boston, where dead-ends and false leads make The Case of the Dead Philanthropist one of the most challenging Jack Starkey has ever faced"--

The Now-And-Then Detective (Jack Starkey Mysteries)

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Books by William Wells

See the best price to sell, buy, or rent books by William Wells. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Advertising: Test Item File

Advertising & IMC Principals and Practice

Advertising & IMC: Principles and Practice, 10th Edition

Advertising & IMC: Principles and Practice (Pearson+)

Detective Fiction

Ride Away Home

Detective Fiction

Detective Fiction

The Dollar-a-Year Detective (Jack Starkey) (Jack Starkey Mystery)

The Now-And-Then Detective (Jack Starkey Mysteries)