This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

Essentials of Marketing

William Perreault

McGraw-Hill/Higher Education

"Basic Marketing, 16e" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the 'four Ps' to the introductory marketing course. The unifying focus of "Basic Marketing" has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing's best practices and ideas.Throughout all of these changes, "Basic Marketing" and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices.' This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

Basic Marketing

Business & Money

Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones. The many dramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and supplemental package. Additionally, each revision of Essentials of Marketing has a few key themes that we incorporate based on the needs of the market and reviewer feedback. In 17e, we have incorporated (1) NEW marketing for a better world (#M4BW), (2) marketing analytics, (3) active learning, and (4) currency. The following page provides a brief overview of these themes: SupportAtEveryStep.

Essentials of Marketing - Connect Access - (17th edition)

Joseph Cannon

E. Jerome McCarthy

McGraw-Hill Books

This bundle contains the loose-leaf book AND Connect Access Code Card. Essentials of Marketing Is Designed to Satisfy Your Needs. Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The 18th edition of Essentials of Marketing emphasizes currency through: Active Learning. Connect activities including Smartbook 2.0 providing dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive critical thinking and engagement through real-word scenarios. Purpose and purpose orientation. Reviewing an organization’s reason for being that extends beyond profit and creates value for stakeholders, including customers, employees, suppliers, investors, and communities. Diversity, equity, and inclusion. Attention to racial justice, diversity, equity, and inclusion integrated across chapters. Inspired by Professor Shanita Akintonde’s episodes on the McGraw-Hill podcast, Marketing Insights. Marketing analytics. Growing coverage of big data and marketing analytics with continued coverage supporting marketing strategy planning. Enhanced use of photos, images, and exhibits. Hundreds of additional images and exhibits to enhance student learning. Incorporated throughout the Connect Interactive exercises and instructor PowerPoint slides.

GEN COMBO: LOOSE LEAF ESSENTIALS OF MARKETING with CONNECT ACCESS CODE CARD, 18th edition

McGraw-Hill Higher Ed.

See the best price to sell, buy, or rent books by William Perreault. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by William Perreault

See the best price to sell, buy, or rent books by William Perreault. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Essentials of Marketing

Basic Marketing

Essentials of Marketing

Essentials of Marketing - Connect Access - (17th edition)

GEN COMBO: LOOSE LEAF ESSENTIALS OF MARKETING with CONNECT ACCESS CODE CARD, 18th edition