Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork

Review\nThe New York Times Bestseller- Editor's Choice/Staff Picks from the Book Review\n“Billion Dollar Loser would be absorbing enough if it were just one man’s grandiosity, but Wiedeman has a larger argument to make about what Neumann represents.”―Jennifer Szalai, New York Times\n“Startling and mordantly funny . . . Wiedeman approaches his subject with a wealth of documentation and a deadpan incredulity at the absurdity of Neumann’s actions and ambitions.” ―New Yorker\n“Wiedeman’s finest feat of reporting and double portraiture is his evocation of Neumann’s relationship with his financial savior (for a time) Masayoshi Son. . . to delve any further into their relationship would be to give away the plot of “Billion Dollar Loser,” which, like the most engrossing nonfiction stories, has a plot indeed, one that only reality could contrive.” ―New York Times Book Review, Editors Choice\n"A frisky dissection of how a rickety real-estate leasing company tricked the world into seeing it as an immensely valuable, society-shifting tech unicorn....Wiedeman arranges the absurd details of their high lives in the C-suite into a pointillist portrait of wild hubris. "―Wired\n"When life transcends art, tell it straight. That’s what Reeves Wiedeman, a New York contributing editor since 2016, has done with Billion Dollar Loser, the propulsive tale of WeWork’s, and Neumann’s, rise and fall."―The Atlantic\n“A rollicking Hyperloop of a ride.”―San Francisco Chronicle\n“Billion Dollar Loser, a new book by journalist Reeves Wiedeman, assembles a definitive chronology of a company doomed not by one bad business strategy—or even Neumann’s outsize ego—but by the rot of a postrecession economy that nurtured a certain flavor of investor-class mania. Particularly after the 2020 Covid pandemic and a new economic recession, WeWork’s nightmarish if relatively short-lived reign hints at what one future nihilistic phase of capitalism could look like if market-fueled economic inequality is allowed to continue to grow unchecked.”―New Republic\n"Wild and well-researched"―Fortune\n"An impressively reported and fast-moving tale of Neumann and WeWork's co-working house of cards...Wiedeman does a wonderful job uncovering the strange, surreal details that reveal what it was like to be in Neumann's orbit."―Pitchbook\nA Wall Street Journal Business Bestseller: This "vivid" inside story of WeWork and its CEO tells the remarkable saga of one of the most audacious, and improbable, rises and falls in American business history (Ken Auletta).\nChristened a potential savior of Silicon Valley's startup culture, Adam Neumann was set to take WeWork, his office share company disrupting the commercial real estate market, public, cash out on the company's forty-seven billion dollar valuation, and break the string of major startups unable to deliver to shareholders. But as employees knew, and investors soon found out, WeWork's capital was built on promises that the company was more than a real estate purveyor, that in fact it was a transformational technology company. 
Veteran journalist Reeves Weideman dives deep into WeWork and it CEO's astronomical rise, from the marijuana and tequila-filled board rooms to cult-like company summer camps and consciousness-raising with Anthony Kiedis. Billion Dollar Loser is a character-driven business narrative that captures, through the fascinating psyche of a billionaire founder and his wife and co-founder, the slippery state of global capitalism. 
A Wall Street Journal Business Bestseller 
“Vivid, carefully reported drama that readers will gulp down as if it were a fast-paced novel” (Ken Auletta)

Biographies & Memoirs

Wiedeman, Reeves

Professionals & Academics

Back Bay Books

A Wall Street Journal Business Bestseller&nbsp; "Vivid, carefully reported drama that readers will gulp down as if it were a fast-paced novel" (Ken Auletta)&nbsp; The inside story of WeWork and its CEO, Adam Neumann, which tells the remarkable saga of one of the most audacious, and improbable, rises and falls in American business history &nbsp;&nbsp; In its earliest days, WeWork promised the impossible: to make the American work place cool. Adam Neumann, an immigrant determined to make his fortune in the United States, landed on the idea of repurposing surplus New York office space for the burgeoning freelance class. Over the course of ten years, WeWork attracted billions of dollars from some of the most sought-after investors in the world, while spending it to build a global real estate empire that he insisted was much more than that: an organization that aspired to nothing less than "elevating the world's consciousness." Moving between New York real estate, Silicon Valley venture capital, and the very specific force field of spirituality and ambition erected by Adam Neumann himself, Billion Dollar Loser lays bare the internal drama inside WeWork. Based on more than two hundred interviews, this book chronicles the breakneck speed at which WeWork's CEO built and grew his company along with Neumann's relationship to a world of investors, including Masayoshi Son of Softbank, who fueled its chaotic expansion into everything from apartment buildings to elementary schools. &nbsp; Culminating in a day-by-day account of the five weeks leading up to WeWork's botched IPO and Neumann's dramatic ouster, Wiedeman exposes the story of the company's desperate attempt to secure the funding it needed in the final moments of a decade defined by excess. Billion Dollar Loser is the first book to indelibly capture the highly leveraged, all-blue-sky world of American business in President Trump's first term, and also offers a sober reckoning with its fallout as a new era begins. &nbsp;

Little. Brown and Company

**The Sunday Times Best Business Book of the Year 2020**\n'A satisfying ticktock of the company's rapid rise and crash, culminating in its disastrous I.P.O. in 2019 and Neumann's ouster.' New York Times\n'This absorbing book exposes the sheer madness of WeWork: not just its founder Adam Neumann's extreme hubris, but why so many wiser minds bought into the fairytale.' Sunday Times\nThe inside story of the rise and fall of WeWork, showing how the excesses of its founder shaped a corporate culture unlike any other. 
__________\nIn its earliest days, WeWork promised the impossible: to make the workplace cool.\nAdam Neumann, an immigrant determined to make his fortune in the United States, landed on the idea of repurposing surplus New York office space for the burgeoning freelance class. Over the course of ten years, WeWork attracted billions of dollars from some of the most sought-after investors in the world, while spending it to build a global real estate empire.\nBased on more than two hundred interviews, Billion Dollar Loser chronicles the breakneck speed at which WeWork's CEO built and grew his company. Culminating in a day-by-day account of the five weeks leading up to WeWork's botched IPO and Neumann's dramatic ouster, Reeves Wiedeman exposes the story of the company's desperate attempt to secure the funding it needed in the final moments of a decade defined by excess.\nWith incredible access and piercing insight into the company, Billion Dollar Loser tells the full, inside story of WeWork and its CEO Adam Neumann who together came to represent the most audacious, and improbable, rise and fall in business. 
__________\nA Sunday Times Best Business Book of the Year 
Fortune Best Book of the Year 
New York Times' Books to Watch For in October 
WIRED Books to Read This Fall 
Bloomberg's Nonfiction Title to Know this Fall 
Newsweek's Must Read Fall Nonfiction 
Publishers Weekly Top Ten for Business & Economics 
InsideHook's Best Books for October\nLike John Carreyrou's Bad Blood and Mike Isaac's Super Pumped before it, Billion Dollar Loser traces the turmoil at a startup driven by a charismatic, arrogant founder.\n'A frisky dissection of how a rickety real-estate leasing company tricked the world into seeing it as an immensely valuable, society-shifting tech unicorn.' WIRED

Billion Dollar Loser: The Epic Rise and Fall of WeWork

Hodder&Stoughton

The inside story of WeWork and its CEO, Adam Neumann, which tells the remarkable saga of one of the most audacious, and improbable, rises and falls in American business history.\nIn its earliest days, WeWork promised the impossible: to make the American work place cool. Adam Neumann, an immigrant determined to make his fortune in the United States, landed on the idea of repurposing surplus New York office space for the burgeoning freelance class. Over the course of ten years, WeWork attracted billions of dollars from some of the most sought-after investors in the world, while spending it to build a global real estate empire that he insisted was much more than that: an organization that aspired to nothing less than "elevating the world's consciousness."\nMoving between New York real estate, Silicon Valley venture capital, and the very specific force field of spirituality and ambition erected by Adam Neumann himself, Billion Dollar Loser lays bare the internal drama inside WeWork. Based on more than two hundred interviews, this book chronicles the breakneck speed at which WeWork’s CEO built and grew his company along with Neumann’s relationship to a world of investors, including Masayoshi Son of Softbank, who fueled its chaotic expansion into everything from apartment buildings to elementary schools.\nCulminating in a day-by-day account of the five weeks leading up to WeWork’s botched IPO and Neumann’s dramatic ouster, Wiedeman exposes the story of the company’s desperate attempt to secure the funding it needed in the final moments of a decade defined by excess. Billion Dollar Loser is the first book to indelibly capture the highly leveraged, all-blue-sky world of American business in President Trump’s first term, and also offers a sober reckoning with its fallout as a new era begins.

Billion Dollar Loser

Hodder Paperbacks

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Self-Help

Artbooks

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Books by Wiedeman, Reeves

See the best price to sell, buy, or rent books by Wiedeman, Reeves. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork

Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork

Billion Dollar Loser: The Epic Rise and Fall of WeWork

Billion Dollar Loser

Billion Dollar Loser: The Epic Rise and Fall of WeWork

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