For undergraduate or graduate courses in Graph Theory in departments of mathematics or computer science. This title is part of the Pearson Modern Classics series. Pearson Modern Classics are acclaimed titles at a value price. Please visit www.pearsonhighered.com/math-classics-series for a complete list of titles. This text offers a comprehensive and coherent introduction to the fundamental topics of graph theory. It includes basic algorithms and emphasizes the understanding and writing of proofs about graphs. Thought-provoking examples and exercises develop a thorough understanding of the structure of graphs and the techniques used to analyze problems. The first seven chapters form the basic course, with advanced material in Chapter 8.

Introduction to Graph Theory (Classic Version) (Pearson Modern Classics for Advanced Mathematics Series)

Science & Math

West, Douglas

Mathematics

Pearson

For one/two-term courses in Transition to Advanced Mathematics or Introduction to Proofs. Also suitable for courses in Analysis or Discrete Math. This title is part of the Pearson Modern Classics series. Pearson Modern Classics are acclaimed titles at a value price. Please visit www.pearsonhighered.com/math-classics-series for a complete list of titles. This text is designed to prepare students thoroughly in the logical thinking skills necessary to understand and communicate fundamental ideas and proofs in mathematics–skills vital for success throughout the upperclass mathematics curriculum. The text offers both discrete and continuous mathematics, allowing instructors to emphasize one or to present the fundamentals of both. It begins by discussing mathematical language and proof techniques (including induction), applies them to easily-understood questions in elementary number theory and counting, and then develops additional techniques of proof via important topics in discrete and continuous mathematics. The stimulating exercises are acclaimed for their exceptional quality.

Mathematical Thinking: Problem-Solving and Proofs (Classic Version) (Pearson Modern Classics for Advanced Mathematics Series)

D’Angelo, John

Suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking.

Strategic Marketing: Creating Competitive Advantage

Business & Money

Ibrahim, Essam

Ford, John.

Marketing & Sales

Oxford University Press

The second edition of Strategic Marketing examines the key aspects of traditional marketing strategy and provides an assessment and synthesis of recent thinking. Drawing on Porter's strategic-analytic framework in relation to marketing decision-making, the authors provide a coherent structure, allowing students to understand the theoretical foundations of the subject. A wealth of pedagogical features enhances the learning experience; such as abstracts of journal articles to introduce students to primary sources of information and encourage further reading. A diverse range of case studies, including cases on brand value and budgets, enable students to understand the application of marketing strategy in a real-life context. The text focuses on the key theme of creating and sustaining competitive advantage, articulated through the following framework: Where are we now? Where do we want to be? How will we get there? Did we get there? This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization and to evaluate its impact and contribution.

Management & Leadership

Oxford Univ. Pr.

It's Your Frog Warts and All: Letters to an Entrepreneur

Economics

Biznet Pub

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